Clothing Brand Should Be Given To The Franchisee'S Support Policy.
Nowadays, clothing brand management and rules making are no longer a problem. The key is that clothing brand operators should attach importance to the understanding of the rules of franchising and the rational use of the managerial talents. These are the key to the rulemaking process.
The clothing brand should be given to the franchisee's support policy:
Brand enterprises appoint experienced supervisors to visit the franchisees regularly, do substantive support, correct the bad practices of the franchisees, guide and solve the operational problems on the spot.
Maintain effective communication between headquarters and franchised stores. For example, regular reports and information feedback, many brands now even have difficulty reporting regularly. This is the problem that franchisees have not received training and terminals have no management system and system.
Assist franchisees to enter into business plans and improve business performance, and conduct effective market and business analysis. Some enterprises currently use the POS system because of the non industry statistical characteristics, which results in the statistics, such as the categories, styles, code ratios, color ratios, regional differences, ranking, cumulative forecasts and other important data of products after sales. It is difficult for statistical analysis of these systems. These POS systems not only have little impact on the sales departments and production orders, but instead, the statistics department makes a thick report to the operators.
Advertising and publicity brand image Support.
Timely provision of new products and new ways to improve performance.
The following are key requirements for us company franchise management:
1. what is the cost of investment and what are the costs involved?
2. in addition to the cost of starting business, what aspects should I invest and pay?
How much is 3.? Franchise fee Do you charge royalties?
4. how much liquidity is needed? What is the basis of it?
Five Set up shop What support and services can the head office provide before and during the initial stage of operation?
6. what is the opening training content and who will pay for training expenses, including spanportation, room and board?
7. can headquarters provide management manuals and operation manuals?
8. what is the total discount on the purchase of materials and facilities in stores? Will it be compulsory?
9. what is the gross profit after opening, and how to achieve breakeven point?
10. how can supervisors help improve performance and management and service standards?
11. how does the headquarters provide advertising support? Is there any additional cost of promotion?
12. training programs for franchised stores.
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Nowadays, more and more people are joining in the fashion business, especially the new people who lack experience in the clothing industry. They want to reduce the risk of starting a business through clothing, and accumulate valuable experience at the same time. But in fact, it is not just a little editor, even our readers' friends know that only a small part of the successful people actually succeed in clothing business. Where is the secret of their success? It's very simple to do the following three points, and you are not far from the success of your business.
When choosing a brand to join, no matter how detailed the staff is for you, how moving the words are, how long you can't wait to sign the contract, do not waver. As the saying goes, seeing a hundred times is not as good as seeing a person. Only listening to one side of the Brand Company staff is not enough to understand the whole picture of the Brand Company. It is necessary to visit the brand shop with a plan and purpose. It is best to choose a company without staff to know the details of the quality, price and sales volume of the Brand Company as a purchaser.
When we are satisfied with the choice of clothing brand, we should not rush to make a decision. Signing the contract as soon as we get it is a kind of irrational performance. It is best to ask the brand employee to go home and check it carefully, instead of signing it on the spot at the Brand Company. After all, in other people's territory, it is always easy to be infected by the atmosphere and the clever words and colors of the staff, so it is easy to sign anything.
On the one hand, we can find some successful brands through the Internet, find out their joining contracts and their own contrasts, and see where the gap is; on the other hand, we can consult some professionals, such as the clothing industry, or the lawyers profession, or even some friends who have joined the experience to help us see if there are any problems in the terms of the contract, so as to reduce the risk of joining and maximize their own interests. If the contradiction between Brand Company and the world is in conflict, the importance of this contract is self-evident.
No one at all starts to do anything. They accumulate experience and improve themselves in the process of exploring step by step. For those who lack experience and knowledge to join in the business of clothing, it is best to read more books related to the relevant books, or to share experiences from predecessors in the forums, keep learning and be enterprising, so as to harvest the fruits of victory in the process of clothing joining.
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