The More Open Outdoor Exhibitions, The Lower The Investment Efficiency.

According to the insiders, with the rise of e-commerce, the traditional retail terminal channel's original advantage has been weakening. In the early years, local outdoor brands continuously expand the large amount of capital cost invested by traditional retail channels, and the cost of pfer, decoration, and distribution from the store occupies a lot of resources inside the brand enterprise. Meanwhile, the outdoor market is more rational because of consumers, and the increase of competitors makes the original market.

Contracting, increasing inventory, bank lending, cash flow shortages and other issues are serious, which makes outdoor enterprises from the original "outward extension" to "internal guard".

As a matter of fact, the brand strategy of internal guarding will no longer pay for such a high ticket. Most of the outdoor brand enterprises will be busy to revitalize the life line of cash flow in the next year, continuously reduce bad channels and seek inventory realisation.

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At the same time, new outdoor brands no longer enter the market. The shuffle on the market has made some outdoor brands disappear, and the rest are basically some powerful outdoor brands.

The layout of local outdoor brands in the shopping malls of all parts of the country has matured, and no longer like the previous two years.

This also means that the investment ability of the exhibition is declining.

Insiders suggested that

The idea of winning by quality can quickly adjust the operation strategy in the process, and at the same time, brand value promotes product premium capability, so that enterprises can quickly recover funds and replenish cash flow, so that enterprises and brands have a very strong ability to fight against shocks.

In particular, "after years of development, these outdoor brands are almost the same as those of domestic sporting goods brands. They have already completed the basic stage of brand building. Next, they will pition from extensive brand wholesale to fine brand retail era.

In this environment, it is not your money to do the exhibition well, but the brand is well done.

The terminal store is already the middle point of brand power and product strength, and the real brand power is distributed by one point. This is also one of the reasons why the exhibition platform is overshadowed.

Industry sources said.

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Chinese enterprises have won widespread praise for their bold efforts to invest in the African market, fearless of risks and complexity.

Chinese enterprises are adopting new ways to invest in Africa.

If these changes are promoted, they will have a more positive impact on China's African development agenda and improve Africa's attitude towards Chinese enterprises.

In December 18th, the Brookings Institution website published the analysis article of Witney Schneidman, a visiting fellow of the Africa Growth Initiative global economic and development project group, and said that China has discovered new opportunities and new methods in Africa.

With the support of the government, China's state-owned enterprises have begun to find a market based alternative solution for their African investment projects, which may include financing methods such as western private equity funds.

An example of China's new thinking is that at the beginning of this year, the people's Bank of China and the African Development Bank jointly announced the establishment of a joint financing fund with a total value of 2 billion dollars.

The partnership between China and the African Development Bank has been accurately defined as "reshaping China's economic activities in Africa and improving its efficiency".

The pformation of investment strategy has created new opportunities for China to cooperate with other African Development Bank donors, including the United States, in the three way cooperation.

In addition, China can take advantage of this new way of participation in international development institutions to better resolve business disputes.

China is also aware of the need for investment companies to integrate more actively into the local community in Africa.

In fact, although corporate social responsibility is still a new concept for many Chinese enterprises, in 2013, a report on Sino African Trade released by the international trade and Economic Cooperation Institute of China's Ministry of Commerce was concerned about this concept.

The report also said that 82% of PetroChina's employees in Africa (17600 people) were local.

China Minmetals Group employs 12500 locals in Zambia.

The decision of Hua Jian shoe group to set up a shoe factory in Ethiopia also reflects the new thinking of China investing in Africa, making use of specific markets as a manufacturing platform and exporting products to the global market.

The rising labor cost is expected to enable the mainland to export 80 million manufacturing jobs abroad, and Chinese manufacturers and African governments see the opportunities that these jobs will bring to Africa.