Improving Customer Price Through Data Analysis

　　 1. Learn how to use enterprise membership system.

Use member management information The system can use the data mining technology to achieve the following points:

(1) affiliate marketing.

Different members choose different products. Use member information in the membership management information system to analyze the shopping list of members, and find out more closely related products or close related products, consciously adjust the display, and take composite display when necessary. Promotion We should consciously promote related sales to enhance customer's combined consumption behavior.

(2) portrait of individual consumer behavior.

Of course, members of different sexes, ages and hobbies. Consumption habit It is also different. Personal consumption behavior portrait is based on member consumption information and member registration information, then reprocessing these information, and then builds a multi-dimensional view for customers according to their social attributes, consumption attributes, personal preference attributes and fashion attributes. Based on these customers' Multi-dimensional views and related models, it can conduct promotional activities more accurately, greatly reduce marketing costs, and improve the hit rate and effectiveness of marketing.

(3) targeted marketing for members.

Lists the company's higher contribution members to make corresponding promotions. When establishing customer consumption behavior portrait based on the customer management information system based on data mining, we can find loyal consumers and influential "leading" consumers of all kinds of products. These loyal consumers and "leading consumers" will play a strong exemplary role and guiding role for the surrounding consumer groups.

　　 2, what should the enterprises with imperfect membership information system do?

What I mentioned above is a company that has a sound membership management system for enterprises. How can we use the result of category analysis to enhance the customer price for those retailers that have not established the customer management information system or even have established a good collection of data, statistics and useful data?

One is: through category analysis, we can know which key categories, unit price, category structure, category growth and category concentration, understand the trend of category development, and consciously guide the upgrading of category.

The two is to understand the different performance of different categories in different seasons and holidays, and to create peak consumption through the consumption resonance of categories and seasons, festivals, and so on.

The three is: understand the impact of sales promotion on category sales. The purpose of promotion is to promote sales by category rather than to promote sales. Therefore, we must follow the effective category analysis to track the promotional results, so as to continuously improve sales promotion.

　　 3, what is the enterprise without membership management system?

There are still many enterprises with only a few shops, and there is no way to have their own member management system. For those enterprises with almost zero management information system, they should be good at observing and thinking more, then make a comparative analysis of their adjustment in time, analyze which adjustments are successful, achieve the desired purpose, which adjustments are failure and far from the expected target.