It'S Not Women, It'S Men. Research Shows That Men Are The Most Powerful Consumers

Traditionally, Luxury products Mainly for women over the age of 45 and with net worth of more than $1 million, this is clearly missing the best buyer for the brand. According to the report, half of luxury brands lose 50% of their major customers each year.

In the study, 30000 major luxury consumers were compared, with an average annual consumption of luxury goods exclusive shop It costs more than 30000 U.S. dollars, the average transaction volume per purchase is more than 1200 dollars, the personal net worth is more than one million dollars, and the comprehensive financial resources are more than two million dollars.

According to the report, there are four main categories of luxury consumers

"Aspirational shopper" - who wants to own luxury goods and doesn't buy them regularly, usually chooses to buy them at outlets discount stores on the ground or luxury discount websites online.

"Moments of wealth" - save money for a luxury item, but don't buy luxury brands frequently.

"Dressed for the part" - buying high-end products but not having the financial resources to be a real luxury buyer.

True Luxe, the best consumer of luxury retailers, has the financial resources to buy luxury brands and high-end products frequently throughout the year.

real Buyers of luxury goods Nearly 60% of them are men, more than half are single, with a net worth of more than $500000.