Haining China Leather City Holiday Boom

In addition to holiday factors, the price of fur clothing has declined this winter, and the leather city has launched a series of promotional activities to make leather city full of popularity during the long holiday period.

Fashion fur clothing is sought after.

One piece

Two real leather bags, one wallet and three belts. This is the 4 week harvest of Mr. Zhou's family in leather city from Jiangsu.

In January 2nd, Mr. Zhou went to lunch at 2 p.m. and did not forget to discuss the shopping experience with the other two families who came together.

"Leather city is really good. It's worth our hunger to go to the present."

Mr. Chou said with a smile.

He told reporters that he was the only one of the three families who came to leather city. What he never expected was that after this discovery, the scale of leather city was much larger than that of previous years. "After 10 o'clock in the morning, I started to go to leather city, and I couldn't afford to eat and enjoy lunch."

"Originally thought that fur is all the same, it looks both bloated and rich. I didn't expect the fur here to be so fashionable!" Mr. Zhou's wife Wang couldn't help sighing.

In the morning, after visiting three or four shops in the fur house, Ms. Wang saw a long and medium fur coat, with ribbons and girdle, and lace elements as a decoration, overturning her impression of fur coat, and immediately bought it.

Long fur coat is three thousand or four thousand yuan cheaper.

Chairman of the China Leather City of Haining, Ren said, "because of the cyclical adjustment of the industry, the purchase of fur is the most valuable year in history."

Many shop clerks also confirmed this statement.

A fur garment shop named "IPRA" told reporters that international raw material prices fell 10 - 20% compared with the same period last year. Under the influence of this factor, fur clothing prices this year are the cheapest in recent years.

"The shop's short fur clothing is 1000 to 2000 yuan cheaper than the same period last year, and the long fur clothing has a larger decline, which generally costs 3000 to 4000 yuan."

She revealed.

Many families

The person in charge said that in the past two years, the purchasing power of fur has decreased significantly under the influence of the economic environment. In order to promote consumption, they have taken initiatives to reduce prices, which also attracts customers to come to buy.

"These days, many foreigners come to buy fur."

A salesperson at a fur shop said that sales of new year's day this year increased slightly compared with the same period last year.

Interaction on the offline line stimulates shopping enthusiasm.

Reporters saw that the leather city service desk was full of customers waiting for lucky draw and red envelopes.

"This year, a series of promotional activities is also one of the reasons for the popularity of the leather city."

A staff member from leather city said that from December 3rd last year to new year's holiday, leather city launched the "123 Shopping Festival" activities. During the month long Shopping Festival, the total value of 200 million yuan shopping red packets was further stimulated the potential purchasing power of tourists.

In addition, leather city has been combining the mobile e-commerce with offline shopping through the "Haining leather city" APP, which is just on line, trying hard to build online and offline linkage shopping mode, and stimulate more strong leather product purchase enthusiasm.

It is understood that the leather city merchants will continue to enter "

To truly create an online shopping mall with a comprehensive and true docking.

Consumers can participate easily through mobile phones, and achieve the functions of preferential information delivery, offline shopping guide, mobile phone payment and so on.