Construction Of Haikou'S Power City And Construction Of "Exhibition Capital" In South China

With the construction of Hainan's international tourism island as a national strategy, the number and scale of exhibition in Haikou have increased year by year, and the specifications and influence of exhibition have been enhanced.

Over the past two years, the number and scale of exhibition industry in Haikou has increased by nearly 30% annually, which is higher than the national average of 20%.

This marks the beginning of Haikou from the three line exhibition city to the more developed second tier Convention and exhibition cities.

The initial formation of MICE industry system

March towards the second tier Convention and exhibition cities

As early as 2008, the Haikou Municipal Committee made a plan to speed up the development of modern service industry, put the exhibition economy in the important position of Haikou's economic development, and made clear the goal of the development of MICE economy.

In 2009, the Haikou municipal government issued special opinions on accelerating the development of Haikou's Convention and exhibition industry. It decided to set up a leading group for the coordination and management of MICE industry, and set up the Haikou exhibition industry coordination management office, which is responsible for the unified management and coordination of the exhibition industry in Haikou.

In September 2011, Haikou issued a series of rules and regulations on the management of exhibition industry in Haikou and the Interim Measures for the use and management of Haikou Convention and exhibition industry development funds, and made policy documents for supporting the development of MICE industry.

In those days, the Hainan International Convention and Exhibition Center was put into operation, which solved the bottleneck of Haikou's difficulty in undertaking large-scale exhibition activities, and a number of infrastructure facilities such as Shanghai Guanlan Lake Resort were put into use one after another. Haikou has more confidence in hosting large-scale exhibition activities.

A number of powerful exhibition enterprises in China, such as CIEC-China International Center Group Co, Italy Milan exhibition company subsidiary, China Expo exhibition Limited by Share Ltd, have been stationed in Haikou.

In June 2012, the Haikou Convention and Exhibition Bureau was established.

Every year, the Haikou municipal government arranges not less than 20 million yuan to support the development of MICE industry, laying the foundation for promoting the development of MICE industry.

Haikou Convention and Exhibition Bureau has intensified its efforts in attracting exhibitions and exhibitions, and has taken many trips to Beijing, Dalian, Wuxi, Guangzhou and other places to take the initiative to contact with large scale exhibition companies of national trade associations and domestic first tier exhibition cities, and promote policies and measures to encourage the development of mice industry in Haikou, and has achieved remarkable results.

"Large-scale exhibition activities have become an effective channel for Haikou to cultivate consumption hotspots, optimize industrial structure, and open up new markets for trade and investment. It has brought business travelers with high consumption ability, and has injected vitality into hotels, restaurants, tourism, pportation, communications and other industries in the off-season, which has promoted the development of these related industries and played an important role in promoting economic quality and efficiency."

Wu Jiahong, director of Haikou Convention and Exhibition Bureau, said.

At the Tenth China International Convention and Exhibition cultural festival held in August 2014, Haikou and Xiamen, Chongqing, Wuhan, Nanjing, Hangzhou and so on won the 2013-2014 China Convention and Exhibition City Award.

After two years of winning the award, Haikou won the third Golden Dolphin award, which has been praised by the industry as "Oscar" of China's exhibition industry, and also won the 10th Anniversary Commemorative Award of the China International Exhibition Culture Festival.

The Hainan International Convention and Exhibition Center also won the 2013-2014 annual exhibition venue in China.

The Eleventh China International Exhibition Culture Festival will continue to be held in Haikou.

From December 2, 2014 to December 5th, the seventh China convention industry conference was held at the Beijing National Convention Center.

Haikou Convention and Exhibition Bureau has won the "2014 China Conference Industry Special Contribution Award" award.

In recent years, "going out" and "please come in" are effective means for Haikou to introduce high-end brand exhibition and promote the development of MICE industry.

Among the many exhibitions and conferences held in 2014, one of the characteristics is particularly obvious, that is, the scale of large-scale conferences has been increasing and the related industries have been significantly promoted.

The number of meetings with more than 1000 people has increased by 50% over 2013. This has not only further enhanced the visibility and reputation of the city, but also greatly promoted the development of related industries in Haikou and even the whole province.

The number and scale of exhibition industry in Haikou has increased by nearly 30% annually, which is higher than the national average of 20%. This indicates that Haikou has begun to move from the three line exhibition city to the more developed second line convention and exhibition city.

In 2014, 1-11 large scale conferences and exhibitions were held in Haikou in 200 months to complete the annual tasks ahead of schedule.

There are 47 exhibitions, with an exhibition area of 470 thousand square meters and 153 meetings.

In, 208 exhibitions will be held and the annual task will be overfulfilled.

In 2014, "2014 China urban planning annual meeting", "the fifth Haikou gene industry conference", "the Tenth China International Exhibition Culture Festival", "2014 World Young Scientists material conference and the Third International Conference of Asian magnetic Association" and "world yacht ceremony Economic Forum" and other large-scale brand exhibition activities were held in Haikou, not only to further enhance the city's popularity and reputation, but also greatly promoted the development of Haikou and even the province's related industries.

It has become a new driving force for local economic development.

"The first China (Hainan) International Cultural and Art Exposition", "2014 Hainan International Jewellery and jade jewelry exhibition" and "Hainan Modern Education Expo" in 2014 have further enriched the exhibition types, injected new vitality into our exhibition industry, and promoted the development of related industries in our city.

The scale of large-scale conferences has been increasing, and the related industries have been significantly promoted.

In 2014, the number of large meetings with more than 500 people in Haikou increased continuously, which accumulated valuable experience for the preparation of large-scale exhibitions, greatly enhanced the level of exhibition run by Haikou, and helped Haikou win a "ticket" for hosting similar large-scale activities in the future. It also played a very significant role in promoting Haikou's liquor stores, catering, tourism, sales of duty-free products, pportation, communications and other industries.

Wu Jiahong said that the goal of Haikou is to build "Exhibition Capital" in the South China region.

In 2015, the Haikou Convention and Exhibition Department will actively explore the international conference market, and strive for more than 200 large scale conferences and exhibitions throughout the year.

Strive to create 1 international influence forum brands, 2 to 3 famous domestic exhibition brands, 3 to 5 major international large fixed meetings, so that the exhibition industry has become an important driving force to promote the green rise of Haikou.