Analysis Of How Nodes Tron Became The Most Successful Retail Company

Nordstrom Department store It has become one of the best investments in the retail industry, more than almost all other retailers.

Nord's share price has risen 120% in the past five years. Deutsche Bank also reported that the company has a good position and can continue to succeed in the future. And it defeats a large number of competitors from Messi department store to T.J. Maxx. because of the following aspects:

　　 1. excellent customer service

"In their history, they have been providing the best customer service in the industry," said Robin, chief executive of Robin, one of the authors of the new rules for retail industry, competition in the most brutal market in the world. "Lewis," said the chief executive of the company.

Forbes's assessment of Nodes Tron also includes the company's fastidious criticize for hiring "friendly, competent" people.

Nodes Tron's customers are very fond of its return policy: the company accepts whatever people return. commodity Don't ask any questions. Robin Lewis said, "the top customer service is a large part of Nord's long term success."

　　 2. store business

Edward Hertzman, founder of Sourcing Journal, said that Nord's shelf is an important source of cash for the company. However, this part of the discount business and the high-end department store of the company only overlap 10% to 20% of the customers, that is to say, enough people are buying the goods at full price, Edward.

Edward Holzman said, "stores give them exposure to different customers. They care about the price."

Since 2010, Nord has already opened more than 70 storefronts on its shelves, and plans to open dozens of such stores.

　　 3., strive for young customers.

Robin Lewis says Nord has solved one of the biggest challenges that retailers will face: winning young customers. He said, "selling business makes Nord Strion get a lot of attention. Price Young customers believe that younger customers will become customers of the whole product line as they grow older.

　　 4. emphasis on full channel sales

Robin Lewis said that Nodes Tron is already the world's top retailer, "the forefront of e-commerce and retail of all channels". Nodes Tron recently realized the direct purchase of photos from Instagram.

Nodes Tron also promotes products through his Pinterest page, and the popular merchandise on social media sites will also have a more prominent display location in the storefront. The company also actively invested in e-commerce, investing in men's brand Bonobos and Trunk Club, and free fast selling website Hautelook.

Edward Holzman said, "Nodes Tron has spent more than 1 billion dollars on this business, and these investments are now paying dividends."