The Knitting Industry Needs To Face Great Difficulties.

This time, all the hearsay is true.

We are experiencing difficulties and the way to solve them is still very long.

Recognize the "new normal"

In the keynote speech of the APEC CEO Summit in November 9th, general secretary Xi Jinping systematically expounded the three main characteristics of the new normal of China's economy: first, from high-speed growth to medium and high speed growth; two, the continuous optimization and upgrading of the economic structure, the third industry consumption demand gradually became the main body, the gap between urban and rural areas gradually narrowed, the proportion of residents' income increased, and the fruits of development benefited more populace; three, from factor driven, investment driven to innovation driven.

Under the new normal situation, China's textile industry is in an important turning point. In the face of the current unstable and uncertain factors of the world economy, it is facing major macroeconomic changes in China's economic growth shift, structural adjustment and policy pformation.

Further deepening industrial restructuring, accelerating pformation and upgrading, and working hard to adapt to the "new normal" of the world and China's economy have become the fundamental task of the development of China's textile industry.

The new normal period is a new round of steady progress of our economy towards high efficiency and low cost.

China

Sun Ruizhe, vice chairman of the Federation and chairman of the China Textile Engineering Society, also said that knitting enterprises should recognize the new normal and satisfy the new expectations.

First, in the age of the comparative advantage of resources and labor productivity, the improvement of science and technology is an important means to resolve labor costs.

The improvement of the digitization level of knitting equipment has greatly improved the production efficiency.

The two is to break through the bottleneck of resources. For the chemical fiber industry, besides developing a large quantity of fiber production, we should develop and apply hi-tech fiber and biomass fiber.

Three is to strengthen energy saving and emission reduction related to technological progress in recycling resources.

Four, we need to strengthen textile basic research supporting industrial development. In addition to traditional technologies, we should also strengthen research in soft science, standards and industrial basic management.

The five is to strengthen technological innovation from production to consumption extension, such as ergonomics and three-dimensional measurement technology to meet the new consumption demand.

Wang Tiankai said that from the 1~8 industry data, it is estimated that the main indicators of the industry will grow from two digit growth to digital growth. The textile industry is entering the new normal of the pition from high speed growth to medium speed growth.

Funding is still short board.

For developing enterprises, they will face great difficulties if they want to become brand oriented enterprises.

Taking Pu Yuan as an example, most enterprises still focus on OEM, and the scale and financial strength of enterprises are relatively limited.

From OEM to brand, the first thing that enterprises need to solve is original design. This means that many enterprises must first recruit a group of professional designers.

But obviously, in addition to already own independent brand sweater enterprises, at present, many small and medium-sized sweater enterprises in Pu Yuan do not have their own design team, most of them are mainly copied edition.

Therefore, this has also created a lot of pressure for the enterprises that are interested in developing original brands.

In order to develop original designs, some enterprises have recruited relevant talents, and set up a design team. But before the team formed strong market competitiveness, they spent millions of R & D design patterns and styles, which may have been copied by other OEM enterprises at a very low cost.

The main reason for this phenomenon is that at present, the sweater industry does not create a good business environment for the enterprises to develop their brands, and the management system of the sweater industry also needs to be standardized.

Lack of funds seems to be a stumbling block for many sweaters in the way of development.

Although the sweater cluster market such as Pu Yuan and Zhang Cuo produces sweaters around 70%~80% each year, there are few brands of sweaters that are well known for the terminal market in these large sweater cluster markets.

As one of the few brands in Pu Yuan sweater group, Saint Europe has been committed to building its own cashmere sweater brand, but in recent years, it has encountered many difficulties in building and promoting its brand.

"The biggest difficulty we have in making brands is lack of money."

In the view of Fan Xiaofen, art director of San Diego, the promotion of the brand must be inseparable from the necessary advertising and publicity. In the current situation of the general development of the sweater industry, the publicity fee is a great burden for the enterprise.

In the face of increasing production costs, how to break through the knitting industry in Zhangcha has also become the focus of attention in the past few years. Whether Zhangcha's local knitting entrepreneurs or industry experts from all over the country coincides with the culture as the key to the future industrial pformation.

Yang Shibin believes that the industry related to clothing, food, housing and travel will never be out of date because of rigid demand. After the time is deposited, the knitting industry will eventually become a cultural industry. Therefore, injecting cultural connotation into the industry is the direction of future development. "Some buildings in Venice, Italy, are warehouses that trade hundreds of years ago, and today they will become a culture."

In this regard, Chen Jie, President of Guangdong East founding Group Co., Ltd. also said that packaging the knitting industry through culture is a breakthrough in the future industrial pformation. Taking the development trend of textile and garment industry in recent years as an example, "Spain's ZARA" or "Japan's book store" has developed rapidly in recent years, and some old brands are lagging behind. An important reason is that these new brands shorten the renewal cycle of the style. The famous brands in the past may issue 2 or 3 quarter new models in a year, while "ZARA" and "UNIQLO" can release 14 new models a year, and the renewal speed is very fast.

Technological innovation meets new needs

In the past two years, the international market has been sluggish. Nevertheless, China

Industrial development performance is still good, which fully demonstrates that the textile and garment industry is very strong in adapting to changes.

A series of data comparisons show that the market is changing, but the global market share has not declined.

Under the background of globalization, the knitting industry has changed from single product exports to capital exports. On the one hand, enterprises export their products in China, and on the other hand, they pfer their capacity to Southeast Asia and other countries for production and re export.

But overall, the share of China's knitting industry in the global market has not declined.

But when the cost advantage is gradually disappearing, the importance of technological innovation to enhance the competitiveness of products is self-evident.

Jiang Gaoming, director of the knitting Specialized Committee of the China Textile Engineering Society and professor of Jiangnan University, believe that the three aspects of intelligent knitting equipment, networking of knitting equipment and continuous knitting production are the future development trends of the knitting industry.

He said that the future knitting equipment should pay attention to the innovation and development of "point, group and line".

"Point" refers to the intelligent control of a single equipment; "group" refers to the networked control of multiple devices, and the "line" refers to the multi-channel knitting process in series into an intelligent production line.

The application of knitted intelligent technology can greatly reduce the requirement of knitting production to raw materials, and will effectively reduce energy consumption and improve resource utilization.

The pformation of China's knitting industry from a big producer to a technological power and a labor-intensive to a technology intensive one.

Jiang Gaoming pointed out that China's knitting industry is in the process of pformation and upgrading, and should comply with the development trend of the world's knitting industry.

At present, the development of the world's knitting industry is on the rise. The development of machinery, control and information technology has promoted the rapid development of knitted equipment. The development and popularization of new materials and the application of new finishing technology have created favorable conditions for the development of knitted fabrics.

The rise of China's knitted industrial clusters and large knitting enterprises has promoted the development of the knitting industry towards scale, branding and internationalization. The continuous deepening study of the technology and design by the knitting research institutes has led to the appearance, structure and function innovation of the knitted products.

Yang Shibin, assistant to the president of China Textile Industry Federation and President of China Knitting Industry Association, likened the development and innovation of the enterprise to the long jump and the high jump.

The long jump is very close, for example, the development is fast and slow, and the high jump is the only way to win.

Therefore, he hopes that the upstream and downstream enterprises of the knitting industry will work together to form a joint effort to jointly enhance the competitiveness of China's knitting industry.

This is also the end of 2014, our common expectation for the knitting industry in 2015.