Analysis Of Traditional Clothing Industry And E-Commerce In China

In the words of the industry, it is now time to discuss whether to do or not, but how to do it. How can we use the innovation mode to develop the electricity supplier? Or we can sum up one or two from many outstanding business people.

Management ideas need to change

tradition Clothing enterprise The advantages of e-commerce are mainly the brand influence, the customers who have been precipitated for many years, and the advantages of product R & D and supply chain. Initially, due to the advantages of the electricity sector in terms of cost and the low price of the entire network sales, many Clothing brand The decision making layer only treats the electric business department as a way to deal with inventory products, which is full of products that are cheap and out of date.

Little did I know. Electronic Commerce It is not only a channel, but also a trend, a more progressive and progressive way of life. The electricity supplier sector is a parallel channel with the traditional rather than traditional vassal. Therefore, the importance of the business sector should be enhanced to the strategic position. In fact, the traditional clothing enterprises do not lack the thinking of embracing the Internet. What really determines the decisive factor is the determination and the action and executive power in management.

Product mode needs to be changed.

Take product strength as an example, products are especially important for all brands, but on the line, many brands have only one purpose: Handling old stock. However, people who consume online and store have different interests in fashion and aesthetics. At the same time, the purchasing power of online population is also rising. They no longer focus on price alone, but the trend of inventory products is low, which makes it hard for customers to feel good about it.

Electronic commerce itself is also a business mode. We must put market demand first. We should give full consideration to the positioning of consumers' needs, what consumers' needs and preferences are, and brands should do their best to meet the needs of consumers.

At this point, big data can be used to learn about customers' preferences. This is a sharp weapon that only emerged in the Internet age. It can tailor more products that meet the current trend and consumer demand for online consumers. Through the collection and arrangement of the system data, and then to the continuous data tracking and feedback mechanism of the consumers in the later stage, the enterprise can establish data control and control for consumers' needs, and then get the sense of distance between the modules and consumers.

The mode of transmission must be changed.

With the popularity of mobile phones and other mobile terminals, nowadays everyone is a media center. For the industry, the highest level of marketing is to make good use of your users and let them become your media to help you spread. Nowadays, with the rise of social media such as WeChat, the characteristics of Internet "openness, equality, interaction and sharing" are more vividly reflected. Plus just the emotional marketing, invisible will increase the degree of adhesion with fans.

The martial arts of the world will not break quickly. In the era of rapid change, only by changing at a faster pace can we grasp the initiative.