Fast Fashion Brands Win The Market With Absolute Superiority Over Traditional Clothing.

In this year, Lining, 31st degree, PEAK sports, Merck international, Hyde, and other listed companies and Hongxing Erke, del Hui, Jordan and other three or four regional market hegemony, have entered the stage of market shrinkage or business pause.

2014, local Clothing brand Such as Giordano, Metersbonwe, Semir, Baleno and other brands have heard frequent news. According to the financial report, as of the first half of 2014, Baleno's parent company closed 388 stores in the mainland, and its sales staff also decreased by 3782. In the first half of 2014, the number of stores in Bosideng dropped from 8216 to 3436, which meant that Bosteng had to shut down 19 stores a day.

The development of these garment factories is mainly due to the failure of clothing sales and wholesale, too much inventory and exhaustion of funds.

along with Traditional clothing As the industry's sales slump and inventory become more and more, the market continues to tell the news of the boss running away, so that "where the boss has gone" has become the new pronoun of the clothing industry.

In July 2014, Ding Hui, chairman of Fujian's Limited by Share Ltd, lost contact with the company. A number of enterprises in Fujian have been exposed to operational problems. Fashion brand HOPERISE and Singapore's listed companies alligator have heard the news of their loss of wages and arrears.

Shanghai's Cheap Road clothing wholesale market is originally an old-fashioned market with bustling and bustling business. Later, it was converted into a modern large-scale clothing wholesale market, and the monthly rent of a shop was as high as twenty thousand yuan. However, business is like Wang Xiao er's new year, which is not as good as a year, but a shop in Cheap Road. It can sell 20 thousand yuan a day in 2012, 8000 yuan in 2013, and less than 2000 yuan in early 2014. And a famous clothing market in Zhabei District, Shanghai, each store has a monthly rent of more than 10 thousand yuan, and no business has been completely closed.

Through the disintegration of Shanghai's clothing wholesale market and the retail market, the Chinese garment factory is still in the great recession after going from the foundry to its own brand.

In 2014, in contrast to the operation of Chinese clothing brands, international costumes such as ZARA, H&M, C&A, UNIQLO and so on have already reached the three line market, and are also selling at the same price online and offline.

Statistics show that as of the end of last year, ten fast fashion brands opened nearly 1000 stores in China. Among them, UNIQLO opened 82 new stores, H&M opened 62 stores, and GAP opened 28 new stores.