Is Fashion "Buyer" Legitimate When It Comes To Red China?

There are a group of people who are not like stars, but are always regarded as guests by designers and manufacturers. They are not as active as the Internet, but they always publish their opinions and judgments on the front page of the major media. They are regarded as authoritative arguments. They are Fashion industry chain The tough roles, sometimes mysterious, and sometimes loud, sometimes high and cold, sometimes low and extravagant, they are a group of people who are racing with the trend. They are "buyers".

　　 Is the buying system Sinicization reliable?

With the emergence of buyers, the "buying system" has emerged as the times require. Gradually, there are some buying enterprises. They invite buyers to become strategic purchasers within the enterprise, and are responsible for all the work done from the procurement budget accounting to the actual procurement and then to the commodity planning scheme. All other departments of the company are operating around the buyer's workflow quickly and targeted. as Zara, NIKE And other garment retailers comply with this model, and have a rigorous operation system and assessment system. After entering twenty-first Century, the "buyer + buyer enterprise" officially took over the banner of fashion and began to dominate the industry.

In recent years, domestic brands and fashion retailers have talked about buying hands. So is it feasible to buy a hand to land in China? If this mode is implemented, how can we foster strengths and circumvent weaknesses?

The fashionable buyer in the eyes of the outside world is the "ruthless role" worthy of the fashion industry chain. In the dictionary of buyers, there is no word "failure". There are eight words in the dictionary of fashion buyers: shop, pricing, purchase and promotion.

"The so-called laymen watch the bustle, the expert sees the doorway". Buyers look at the show while thinking about which items to pay, the total price. This requires buyers to make trade-offs between brands. These are fashionable buyers Nicole Chen deeply understand.

Li Dangqi, chairman of the China Fashion Designers Association, believes that China's buying system needs to be cultivated. Although the buying mode is regarded as a direction of transformation by many traditional department stores, apart from its advantages in cost control, brand control and promotion of gross margin, the more important significance is that under the current environment of continuous downturn in retail business, the buyer system will break through the ills of "1000 stores side" and "homogenization" and bring innovation to business competition.

In practice, the buyer system is facing many difficulties. In particular, the shortage of talent, the huge market in China, cross regional procurement is easy to fail, especially in various regions of the climate, consumption characteristics and so on. At the same time, the life cycle of commodities is short. Apart from specific commodities protected by intellectual property rights, public goods are easily counterfeited and subjected to impact.

And the status quo of the buyer's landing in China. Shandong Han Du house Agel Ecommerce Ltd CEO Zhao Yingguang also has something to say. He once said frankly: "the buyer group is the company engine. However, the buyer group system has three major shortcomings: first, buyer training needs time cost, generally mature for 2 years; second, buyers level is uneven, product quality is not stable; third, sales volume multi batch order mode, high demand for supply chain.

Pan Yiliang, designer of the new Golden Summit Award, said that the number of buyer shops is increasing now, but after buying all kinds of designer brand suitable for the buyer's shop concept, the buyer did not divide the product again, regardless of the price, quality, style and so on. The professional quality of buyers should be further improved.

Zheng Lei, an expert on clothing brand planning and market image building, stressed: "buyer mode is not only a change of single working node, but also a re establishment of the overall operation process of an enterprise. It needs to display the cooperation of upstream supply chain and downstream consumption experience based on the market and consumption. For those garment enterprises under the guise of buyers, the concept can not only enhance their business, but will be "empty handed" because of the "anti dog like dog," and at the same time, they will sink themselves into the mire of management.