Metersbonwe Fifty Million Naming Network Variety

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A few days ago, a circle of friends was called "deconstruction tradition". President of Smith Baron Zhou Chengjian's "mirror style" pioneer marketing interpretation, as a person who has worked in the marketing industry for ten years, I summed up four words for him: the future is uncertain.

In this article, a concept is put forward: Mirror marketing.

What is mirror marketing? According to the author of the article, the role of other brand names in variety shows is single and linear, and the audience is passive information recipients, often unable to achieve the desired effect of sponsors. It's screen marketing.

and Metersbonwe This title "wonderful flower", the overall marketing behavior is from the point to the surface of the radioactive marketing, just like a person in the mirror, will see themselves from the mirror, the resonance effect range is more extensive, the brand additional value increases, from clothing brand, entertainment program, trend culture generation of social hot spots, simply speaking is combined with program tonal, content to launch related peripheral products, cooperate with customers to promote related hot topics.

This method is not new in the current marketing environment, but it can be said to be a new way of thinking combined with the program "wonderful flower", which was born in the Internet environment.

According to relevant sources, the name "wonderful flower" has been spent 50 million yuan. Is it worth it? When our generation of marketers entered the industry, they were instilled a value orientation by their predecessors, and a successful marketing should be to guide consumers. But in today's era, most of the consumers' access to information has changed from traditional media to social media. This is what we marketers are most afraid of, because the release of news channels is out of our control. In social media, the right of consumers is magnified, and a mistake can be magnified without any harm to the brand. This is even more true if the United States and the United States bind themselves to the Internet program. The results of the program will determine the final achievement of the brand.

We can not succeed in judging whether the mode of the United States and the Internet program can be successful. I asked a few people in the industry that we all felt that the United States had invested too much and that the final effect was unknown to anyone. It is courage for Zhou Chengjian, the boss of the United States, to walk out of this game.

At present, there are many hard and creative marketing professionals in China's market, but we have to say that what we lack is the lack of a framework for marketing theory and the establishment of such a framework in a few minutes. This is what we lack. This may be what marketing requires, and is a mainstay of marketing concept.

At that time, those old and steady marketing methods have not attracted customers, because some methods are important to lock the eyes of more target audience. Let's take a look at what the United States has done in the broadcasting of wonderful works.

The most important step is to launch a product that combines programs. Wonderful Costume " Let the marketing have a three-dimensional image and guidance, which is a success. But in the end, I predict that these products will not be sold because they are too image and too grassy. They are not like stars like Taobao.

A famous variety show is a risky investment in whether a program can become a IP. There are so many people who fail than successful people, let alone the fact that the United States is still an Internet program. Whether it can rely too much on consumers or rely on consumers can succeed. No one knows.