Nike Online Retail Is The Top Priority At Present.

Nike's CEO Mark Parker recently said that online sales of Nike (Nike Ju) now account for 15% of all direct sales. Online retail is the top priority at present and is expected to continue to promote Nike sales growth for a long time to come.

Nike ranked sixty-fourth in the 2014 top 500 Internet retailing companies released by Internet Retailer, and has been growing strongly in the first 6 months of the 2015 fiscal year beginning in June 1st (June 1st). As of November 30, 2014, Nike was in the second quarter of fiscal year 2015. Financial Report China announced that its online sales grew by 65%, but no specific sales were announced.

In the first quarter of its 2015 fiscal year, Nike has announced that its online sales account for 15% of total sales. This information accounted for 10.7% in the first quarter of 2014. Internet Retailer estimates that online sales in the second quarter of Nike increased to $204 million 800 thousand from the US $124 million 200 thousand in the same period (2013) over the same period last year. The total direct marketing sales of all direct consumer oriented sales channels, including Internet, physical stores and related pipelines, rose to 13.65 US dollars, or 18%, up from 1 billion 157 million US dollars in 2013; Nike total revenue increased from 6 billion 430 million dollars in the same period (7 billion 380 million) to 7 billion 380 million US dollars, or 14.8%; net profit increased to US dollars in the same period of the same period.

Yes Nike For companies, the proportion of network pipelines is increasing gradually. Parker on the company's second quarter earnings report and Wall Street analysts' conference call, online sales in the next few years will be the largest and most important Nike company's promotion. Sales volume Growth opportunities. At the same time, continuous innovation and new market expansion opportunities remain parallel. These are just the first steps for Nike.com to "make everything possible" in the future.

Recently, Nike announced the financial situation in the first half of 2015: total revenue rose to 14.6% from US $13 billion 400 million to 2013 US dollars in the same period last year, and the net profit increased 22.9% from 1 billion 310 million US dollars to 1 billion 610 million US dollars.

It can be seen that Nike's return on investment in e-commerce has shown an increase of 65% in the second quarter of 2015. Nike also has the power to win in the late stage plan, and is ambitious to encompass global online consumers. In investor relations and bank meetings, Nike said it expects online sales to reach at least $2 billion in the 2017 fiscal year.