Qingdao Exhibition Gold Content Continues To Improve

In 2014, there were some events that were vividly remembered: the May APEC trade ministers' meeting, the 2014 World Horticultural Exposition from April to October, the China International Consumer Electronics Fair in July, the first China Korea CEO forum in November.

The common points of these exhibitions are all held in Qingdao.

In 2014, on average, there were two exhibitions in Qingdao every 3 days.

The exhibition industry is known as the "third industry locomotive". Most of the world's open frontier cities are also famous mice cities.

So, why do many high-end national brand exhibitions choose Qingdao?

Exhibition gold content increased significantly

Combing the 30 years of reform and opening up, the development track and Exhibition path of Qingdao's Convention and exhibition industry is clearly visible.

In June 1991, the first Qingdao International Beer Festival was successfully held and opened the window for the world to understand Qingdao.

Today, the exhibition in Qingdao has developed from "one branch to the unique" to "a hundred flowers bloom".

Data show that in 2014, Qingdao held more than 260 exhibitions, major conferences and festivals, with a total area of about 2400000 square meters, representing an increase of 36% and 33% respectively over the same period.

In many exhibitions and conferences, the APEC trade ministers' meeting, the second senior officials' meeting and the industrial and Commercial Council meeting the high-level representatives of the 21 member economies of the Asia Pacific region are one of the highest and largest international conferences held in Qingdao history. They not only played an important role in promoting "building Asia Pacific Partnership in the future," and ensuring the success of the Beijing APEC conference, but also fully demonstrated the first-class Qingdao office conditions and strength to the world.

The conference issued the Qingdao statement of the 2014 APEC trade ministers conference, leaving the "Qingdao imprint" for the first time in the history of APEC, which promoted Qingdao's popularity and reputation in the world.

"Qingdao has delivered a satisfactory answer to the expectations."

Alan Bollard, executive director of APEC Secretariat, gave high praise to Qingdao's exhibition industry.

In fact, the APEC trade ministers' meeting not only promoted Qingdao's international reputation, but also increased Qingdao's opportunities for international cooperation.

Shirley Stephenson, the representative of the United States, said, "I am surprised at the rapid development of Qingdao. Qingdao is very modern, and we hope to have a chance to deepen cooperation."

This year, the 2014 global service outsourcing conference took place in Qingdao. From the United States, Britain, Germany, France, Holland, Russia, Switzerland, Poland, India, Singapore, Japan, South Korea, the United Arab Emirates and other more than 20 well-known enterprises, top executives, experts and scholars, as well as many world 500 strong, Global Outsourcing 100, the world's top 2000 enterprises and more than 600 delegates, the number of previous participants.

More than 30 enterprises have reached initial cooperation intentions with Qingdao enterprises, and there are more than 20 communication links.

This conference has announced the result of China's service outsourcing and demeanor city. Qingdao has won the title of "China's most potential city for service outsourcing".

There is no lack of exhibitions.

2014 the World Conference on the purchase of imported goods is brilliant. Imported goods from more than 20 countries and regions such as Thailand, Malaysia, Canada and the United States converge on Qingdao, enabling Chinese people to buy genuine imported products at home, 4 days to attract nearly 200 thousand visitors, and Qingdao has gradually become an important channel for importing products into the domestic market.

In 2014, there were 4 major exhibitions in Qingdao, including the China International Agricultural Products Fair, China animal husbandry exposition, China International Agricultural Machinery Exhibition and China International Hardware Exposition.

Not only that.

Fourteenth annual meeting of the Western Pacific Naval forum,

The second world 3D printing technology industry conference, the green industry international exposition, the Oriental children's screen forum, the Sino Russian youth scientists exchange forum, the Sino Russian International Conference on advanced materials and processing technology, the Ninth International Conference on China's art of war and the fourth session of the nanotechnology conference have also been successfully held in Qingdao, which has left a deep impression on Qingdao's exhibition industry.

Business flow, logistics, stream of people, information flow and wealth flow always go hand in hand with the exhibition industry.

Internationally, the industry driving factor of exhibition industry is about 1: 9, that is, if the revenue of exhibition venues is 1, the related industry income will be 9.

While promoting domestic and foreign trade and investment, mice has played a significant role in promoting economic development.

Convention and exhibition is the best commentary of a city's economic characteristics.

Many people still remember that at the China International Navigation exhibition and boat show held last summer, the world's top yachts from more than 100 enterprises from 22 countries and regions were competing for the best.

With the further development of the peninsula Blue Economic Zone core area and the national wealth management financial comprehensive reform pilot area, the blue ocean and wealth management have also become the "LOGO" of Qingdao Convention and exhibition.

Qingdao International Sailing week, Ocean Festival, China International Navigation exhibition and boat show, China Qingdao International Summit Forum and China (Qingdao) International Cruise summit four brand activities to drive Qingdao exhibition to deep blue, to achieve the leap forward development of marine economy.

The high-end exhibition will undoubtedly enlarge the industrial driving force and become a new engine to promote the development of service trade.

In 2014, the total import and export volume of trade in services in Qingdao exceeded 8 billion US dollars, an increase of 28.68% over the same period last year, and the momentum of the exhibition. Qingdao exhibition office director Feng Wenqing gave a few examples:

Landmark 2014 Qingdao World Horticultural Exposition is brilliant.

After years of hard preparation, World Horticultural Exposition, Qingdao, which finally blossomed in 2014, is an international exhibition held by Qingdao independently with the longest duration, the largest number of participants, the most widely involved and the most influential. It covers an area of 241 hectares and has a span of 184 days. It has 37 countries, 1 international organizations from 5 continents, and all provincial administrative regions including Hong Kong, Macao and Taiwan.

In its own way, Qingdao has displayed to the world a world horticultural event of "world-class, Chinese fashion, Shandong characteristics and Qingdao brand".

The 2014 China International Consumer Electronics Expo hosted by the Qingdao Municipal Bureau of commerce is brilliant. Google's glasses, smart health bracelet, smart watch, idea cat's ear and other latest wearable devices are unveiled.

In just 4 days, nearly 100 thousand people were invited to participate. The turnover of domestic trade agreement was 870 million yuan, and the total volume of export intention turnover was 276 million dollars, amounting to 2 billion 580 million yuan.

During the exhibition, 2014 international e-commerce conference was held. The development of cross-border e-commerce in Qingdao was highly praised by the participants.

In addition, Qingdao's innovative mechanism for the establishment of foreign urban economic partnership is also a success.

2014 at the round table of Qingdao economic partnership, 11 international economic cooperation partners gathered in Qingdao to build a new platform for cooperation.

Today, Qingdao has established 22 economic partnership cities in the world, providing a good platform and opportunity for expanding opening up and expanding trade and investment activities.

The comprehensive benefits brought by the exhibition are constantly being developed.

According to statistics, in recent 10 years, Qingdao has held more than 1100 kinds of exhibition activities, with an exhibition area of about 9000000 square meters, and a direct income of about 20000000000 Yuan. The value added of related industries is 140 billion yuan.