Expert Opinion: Women'S Clothing Should Not Only Be More Capricious, But Also Have Personality.

Zhang Hongtao, Secretary General of Shenzhen garment industry association, said yesterday in an interview with the Shenzhen Commercial Daily reporter that "the 2015 women's clothing closures" is coming, which will mislead the whole industry.

He believes that the Internet is a double-edged sword. In the future garment industry will appear the two stage of "half seawater, half flame". The crisis of the garment industry is just the opportunity for Shenzhen women's clothing brand.

The crisis does exist.

Zhang Hongtao said that the clothing brands with homogeneity and no core competitiveness will go bankrupt, and such brands will be closed down due to many factors such as price uncompetitive and rising costs.

In fact, just in the past 2014, some homogeneity men's clothing brands chose to close shop and go out of business.

But the crisis also brings business opportunities.

In Zhang Hongtao's view, in the Internet era, the big bang and the big bang of the information were lacking in personalized products and personalized information.

What people need is personalized products that reflect their own value and content.

"Thousands of brands can be seen at a glance.

This is the most viable. "

Zhang Hongtao introduced it.

Zhang Hongtao believes that the Internet age is a good thing for Shenzhen women's wear.

The reason is very simple, Shenzhen women's clothing is just the product of individuation, and shoppers are more rational new normal. The personalized demand of the market will promote a new round of pformation and upgrading of Shenzhen women's wear brand.

At present, some clothing brands in Shenzhen are changing.

Pink shop not only sells clothes.

They can also drink coffee, listen to music and even perform musical plays.

It is believed that Shenzhen garment enterprises will stride towards cross-border integration in a long time in the future.

Personalization will not only differentiate products, but also individualize service.

In the future, service will be injected into the connotation of Shenzhen women's clothing brand. Shenzhen clothing brand will not only export products, but also export brand personality and brand culture.

Zhang Hongtao asserted that if we look at the world, the future clothing brands must have more individuality if they want to have a place.

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"The vast majority of textile enterprises need to follow the rules and seek development. They must study, understand and adapt to the characteristics and performance of the new normal."

Sun Ruizhe, vice chairman of the China Textile Industry Federation, pointed out at the China Textile Innovation annual meeting held recently, textile enterprises can work in accordance with local conditions, adapt to the situation and adapt to the situation in terms of thinking innovation, mode innovation, technological innovation, etc., and recognize the rules and grasp the trend from height.

So as to realize the reshaping and reengineering of China's textile industry's new competitive advantage.

According to Sun Ruizhe analysis, the evolution of value creation and pfer mode is a gradual change.

The traditional economic management has been talking about a smile curve, which has brought the manufacturing industry to the bottom.

With the advent of the Internet era, the development of manufacturing industry has ushered in opportunities. We can turn the original smile curve into a new mode that allows the manufacturing industry to have new opportunities.

"Slow and difficult" should be called challenge and pressure coexist.

From the whole investment and financing channels, the growth momentum is insufficient and not very smooth.

At present, the difficulty of enterprises in textile industry still exists.

Sun Ruizhe said, "at present, the textile industry is facing several aspects of the problem, one is the cotton problem, this problem is still not a fundamental solution, now the purchase and storage in the abolition, 13000 yuan / ton of cotton inventory is not, the international futures prices will not go, spot prices continue to decline, which makes the overall smooth operation of the textile industry is not optimistic."

Sun Ruizhe thinks that the productivity structure of chemical fiber is also an important problem.

On the one hand, it is displayed on raw materials, such as polyester.

At present, polyester fiber accounts for 70% of the total fiber processing in our country. If there is a problem with polyester yarn, it will have greater impact than cotton problem.

"In addition, the problem of industrial greening is also a question of innovative thinking.

Green development has been evolving from the initial 1987 world environment and Development Commission to sustainable development, and by the 1998 World Bank's comprehensive development, and then to the development plan of the United Nations Development Programme in 2002.

The greening of industry is all-around. On the one hand, it is the problem of cleaner production in the production process, and there are also problems of energy conservation and emission reduction, as well as the recycling of resources.

Sun Ruizhe pointed out that the annual report on comprehensive utilization of resources has just been released by the NDRC. It shows that in 2013, the output of waste textiles in China was 20 million tons, chemical fiber was 13 million tons, cotton fiber was 1 million 620 thousand tons, and the utilization of waste textiles in 2013 was 3 million tons, which is obviously larger than the total volume.

But these 3 million tons actually save 3 million 800 thousand tons of crude oil and save 3 million 400 thousand mu of arable land, which is huge.

Sun Ruizhe said: "under the new normal, our development must follow the scientific development of economic laws, follow the natural law of sustainable development, and abide by the inclusive development of social laws.

The new normal is not only a slowdown in economic growth, but also a time window for industrial restructuring. At present, the adjustment and pformation of industries in terms of product structure, regional structure and market structure are accelerating.

Although the shift in economic growth, the decline in the working age population, the global trade pattern and the changes in the international procurement pattern have brought some adverse effects to the industry, the potential of China's consumer market is huge, and the cross border integration of the Internet and traditional industries has entered a period of acceleration, which has provided new opportunities for the upgrading of China's textile industry.