Wanda Plans Transformation To Focus On Service Industry

In the environment of domestic property market turning and commercial real estate relative surplus, Wanda Commercial real estate is still favored, mainly due to the prospect of community O2O (online to offline). The electricity supplier put Wanda's "giant elephant" on its wings.

After the listing of Wanda business, the layout of e-commerce is accelerating. In December 26, 2014, Wanda Group Strategic Holdings fast money company, which is Wanda's first acquisition in the field of Internet finance, has gained an important payment platform for Wanda e-commerce and financial industry. Wanda O2O also made substantial progress.

Public information shows that the future fast money will become the payment platform of Wanda's electricity supplier. The consumption data accumulated over many years of operation with fast money will provide important support for Wanda's electricity supplier to establish a large membership system and provide big data services. In 2014, Wanda passenger flow exceeded 1 billion 500 million passengers, and it is expected to exceed 6 billion passengers by 2020. In this way, Wanda will become the largest O2O enterprise in China.

In fact, before the listing of Wanda, Wang Jianlin tried to create a new business model by introducing new things, such as the Internet. In August 23, 2014, Dalian Wanda Group entered into a strategic cooperation agreement with Tencent and Baidu to set up an e-commerce company, Wanda electricity supplier.

It is precisely because of the installation of electricity supplier assets, HSBC, Bank of China and Citigroup and other institutions before the listing of Wanda listed valuation shows that Wanda Commercial assets considerable valuation.

In view of this cooperation, Wanda has foresight. Tencent has the largest mobile terminal user base in China, which provides a strong membership base for the electronic business platform. Baidu has powerful map services and traffic portals, providing powerful map technology support for the electronic business platform and introducing a lot of traffic.

At the signing ceremony of Wanda, Baidu and Tencent, the three sides decided to conduct in-depth cooperation in clearing account and membership system, creating payment and Internet financial products, establishing general integration alliance, big data integration, WiFi sharing, product integration, and traffic introduction.

In addition, the three parties will jointly build an online and offline integrated account and membership system, explore innovative Internet products, and establish the largest universal integration alliance and platform in China. At the same time, Wanda, Baidu and Tencent three parties will also build big data alliance to realize the integration of advantageous resources and big data, and jointly create a user experience of online and offline integration.

Obviously, the three party cooperation will effectively integrate online and offline platforms. According to the prospectus of Wanda Commercial real estate, Wanda has included three tourism projects in Guangzhou's Wanda City, including Xishuangbanna tourism project. In addition, Wanda electricity supplier 35% shares were also injected into the listed company.

According to Wang Jianlin's listing at the Hong Kong stock exchange, the electricity supplier joint venture project has entered a substantive construction. The official launch will depend on the completion time of the cloud computing center. Its cloud computing center is located in Chengdu. If it can be built in the three quarter of next year, the fourth quarter will officially start.

　　 Wang Jianlin It is emphasized that Wanda electricity providers do not do physical products first, and second do not sell goods, but sell services, positioning is "the world's largest O2O (online and offline) business".

Wang Jianlin, speaking at a Wanda electricity supplier seminar, pointed out that O2O has four key words: Mobile Internet, online and offline integration, upgrading consumption and new business mode. Its core is to enhance user experience and promote consumption.

about O2O In the direction of Wang Jianlin's view, the key is interaction and the key is experience. On the one hand, consumers should enjoy online and offline interactive services; on the other hand, consumers will have their original customers. Consumption experience On the basis of adding new experiences, consumers can enjoy more services and allow consumers to participate.

It is understood that next step, Wanda electric providers will focus their funds on product research and development and infrastructure construction. First, we should make technological platform to give full play to the role of cloud computing and big data; two, we should increase product development, especially with innovative applications with independent intellectual property rights, so as to satisfy the depth experience of businesses and consumers.

Dong Ceceng, chief executive officer of Wanda electricity supplier, said publicly that Wanda electricity supplier opened business services in 107 Wanda Plaza opened in 2014, and opened all the electricity services of all Plaza, hotels and resorts in 2015 to achieve a comprehensive coverage of Wanda consumer terminals. During the trial run this year, Wanda electricity supplier members will exceed 40 million, and will exceed 100 million next year.

In Wang Jianlin's eyes, "O2O will be the biggest piece of cake for e-commerce in the future" and Wanda should have a great opportunity to do O2O.