Traditional Retail Industry Growth Slowed Down, Hubei Xiangyang Store Closed?

Department store: "sheep come, how to fight?"

Recently,

Miss Wang, a member of the public, saw a survey by Yintai in her circle of friends: "how did the sheep come?" she accidentally discovered that the department store industry, which had no rest throughout the year, was about to start closing.

There is only one question in the questionnaire: "how many days do you hope for Yintai to fight" sheep? "In the two days, more than 50 thousand people participated in the voting, of which more than 90% wanted to close two days:" New Year's Eve and first day ".

It is reported that Yintai's mall has been closed for 14 consecutive years, the first holiday in 2014, a total of one and a half days.

This year, Yintai tried to let consumers vote on whether to take a vacation and how to take a vacation.

Reporters interviewed several large department stores in Hangzhou and found that most of them will remain open, but the closing time will be ahead of schedule.

According to reports, many office workers are busy with work and rush to buy new clothes and new year's goods on the eve of new year's Eve. The sales volume of a day will be several times that of a normal day.

Some netizens have different opinions.

"Nut girl" hope not to close, "otherwise there is no place to go."

But many netizens think it doesn't matter. They can buy online in advance. They should let the employees and family members of the mall have a family reunion dinner.

Miss Wang, who works in the department store, believes that closing up the Spring Festival means that the retail industry is entering a "new normal".

In the past ten years, China's retail industry has enjoyed rapid economic growth and urbanization, and now faces the pressure of pformation.

According to statistics from the Ministry of Commerce, sales growth of traditional retail enterprises continued to fall in the first three quarters of 2014.

The Research Report of Bank of China International Securities pointed out that the slow recovery of traditional retail industry is complicated. On the one hand, the growth of the macro economy is slowing down, and residents are reluctant to tighten their pockets. On the other hand, the retail channel is diversified, the market competition continues to escalate, while the high-end consumption continues to decline.

The industry believes that the rise of e-commerce is the main reason for "taking away business".

According to the report released by the China Electronic Commerce Research Center, the size of China's online retail market has exceeded 100 million yuan in the first half of 2014, an increase of 43.9% over the same period last year.

With the popularity of smart phones, mobile e-business is becoming a new growth hotspot.

In the first half of 2014, the volume of e-commerce pactions in China Mobile accounted for about 1/4 of the total network pactions, an increase of nearly 4 times.

Alibaba, Jingdong mall and other Internet companies also vigorously intervene in cross-border e-commerce and rural electricity providers in 2014, laying the layout for the next consumption hot spot.

Following Zhejiang, Hunan, Jiangxi, Hebei and other places also promulgated the e-commerce industry development plan.

In stark contrast, many traditional retail enterprises have "closed shop tide", and how to pform into a heart of the industry.

It is said that China has entered the "post department store era".

After witnessing the ups and downs of the retail market for a year, Daniel Chan, CEO of Yintai business group, believes that China's retail industry still has enormous room.

He said in an interview: "not the economic situation is not good, nor is the electricity supplier too strong, but the traditional department store martial arts too weak."

How does the traditional department store "practice martial arts"? Reporters combed that many traditional retailers have embraced the network, launched the big data marketing, and built an experiential Shopping Center online to improve the service level.

In January 2014, the "flying bull network" of the chain comprehensive supermarket, DRF, was officially opened to the outside world, and in line with the rapid growth of consumer demand, efforts to seize the business of fresh electric business. In November, the big business group launched the "tin dog network" and concentrated its firepower on mobile shopping platform. Since the launch of Yintai network, some customers have been accumulated, and the precision marketing will be achieved through the big data of customer consumption in the future.

On the other hand, keen businessmen have already sniffed that the department stores will not be able to rely on the original way, and many businesses begin to "go to department stores" instead of trying to differentiate and elaborate.

Wanda Department continued to clean up department stores last year, increasing the proportion of food and entertainment to attract consumers to stop.

Yintai put forward the idea of "experiential shopping center".

A person in charge of Yintai believes that the purpose of people coming to the physical store has shifted from the previous shopping to social networking, entertainment and leisure. Therefore, the shopping mall should create a good atmosphere for experience and improve the service level.