Electricity Supplier "Wolf Smoke" Four Hangzhou Women'S Clothing "Han Feng"

"How can we get rid of the beautiful new clothes for the new year's products?"

Consumption is never out of date.

From last year's "double eleven" and "

"And the large clothing industry has been greatly promoted to the new clothing fever approaching the new year.

But have you ever noticed that the fashionable clothes in the wardrobe are similar bow, straight buttons and similar patterns, which can be hard to distinguish from what kind of design.

"From 2002 to 2005, we put forward" Chinese women's clothing to see Hangzhou ".

Zhejiang's women's wear is mainly based on Xiao Shu, but there are not many personalization.

Now, after 90, women are gradually becoming the main consumers of clothing. Their desire to buy requires women's clothing enterprises to explore more and more personalized needs.

Wang Changbin, executive director of Zhejiang creative clothing association, said.

Hangzhou style women's clothing "Han Feng"

At four in the morning, the sun did not brighten the earth in winter. The 31 to 59 of Hang Hai Road in Hangzhou was already brightly lit.

This address is almost memorized by clothing store owners, leaving more than 70 thousand footprints here every day.

Xiao Jingjing wore a pair of sports shoes and a handbag on his waist.

At the age of twenty-three, she is a clothing store owner with 3 years of experience.

She said that she could bring more things back with ease, so that the cost of the trip must be earned.

In this wholesale market of Sijiqing women's clothing, which stands for more than 2000 stalls, there is no interruption of the cry to the rush of time, and everywhere reveals the "Sijiqing" three words in the Chinese women's clothing industry status.

The women's clothing in China is mainly divided into five factions, namely, Hangzhou, Guangdong, Han, Beijing and Shanghai.

Because of its location in Hangzhou, Hangzhou women's wear has become the flagship series of Sijiqing.

"A simple set of woolen coats bought last time has been selling well, and we are going to take a few more with us this time.

Let's see if there are any nice bottoming shirts. "

Xiao Jingjing's shop opens in Haining. Every week she comes to "Sijiqing". The wholesale price of woolen coats is about 190 yuan in this time. She can get 250 yuan to 300 yuan in the store.

Twenty years ago, when the clockwise dial was back, several graduates from The China Academy of Art, Zhejiang Sci-Tech University and other institutions of clothing began to start from scratch with several sewing machines.

At that time, Hangzhou women's clothing was mainly made of silk, and the design concept was fashion and intellectuality.

When we first arrived in Sijiqing, the reporter ran towards the city.

Look at the building.

From the windows of the new Hang women's clothing area to the third floor indoor stalls, the shops named "Han Gaa In", "Han Du" and "Han Cun" can be seen everywhere. The clothes sold also have obvious Korean elements, and these clothes are also highly similar to the women's clothes of other stores in the market.

Such a woolen coat, as seen by Xiao Jing Jing, can be found in more than half of the shops.

In the big women's clothing cities of Sijiqing, Hangzhou women's clothes almost changed into "Korean" women's clothing.

This "Han Feng", accompanied by the popularity of Korean dramas and Korean food, has not cooled down. It has also made the "Sijiqing" hang women's clothes completely different from others.

When the reporter sought the factory store cooperation as a shop owner, the stall owners showed great enthusiasm.

"We have our own factories, and we have all kinds of styles, that is, what to sell and what to do."

In the eyes of a women's clothing store owner, as long as the women's clothing produced by factories in Zhejiang area can be called Hangzhou women's wear, the style can go with the stream.

Electricity supplier "wolf smoke" four

A super long down jacket grew at Xia Feirui's flagship store on Tmall daily.

Last year, "double eleven" sales of 140 thousand yuan a day, "double two" 100 thousand yuan, near the year, the owner of the cloud sky Pavilion began to busy.

"When graduating in 2011, the electricity supplier is a major trend, and women's clothing is also one of the popular products. It's easier for me to start a business."

In the past 3 years, with the rapid development of the electronic commerce platform and the stable consumption power of the women's clothing market, the Xia Feirui brand women's clothing of Yun Tian Ge has finally achieved good results.

In the current online shopping, clothing accounts for the largest proportion, and this natural link makes the women's clothing in the constant competition for renewal.

A group of statistics tells you that since the end of last year, the sales volume of women's clothing has increased by 40% over the same period.

Prior to that, three of the top seven of Tmall's "double eleven" final single store sales in 2014 were garment enterprises.

Open the official website of Taobao, enter the key words "Hangzhou women's clothing" and "cotton clothes", the products appear up to hundreds of pages, the price ranges from more than thirty yuan to two thousand yuan, and even the same cotton dress in different stores will appear more than two times the price difference.

Some of the women's clothing stores that are just starting up often need to lower the selling price in order to absorb the powder quickly, but it is hard to see the individual shops that are designed to win.

"At the beginning, we set standards for ourselves: concentration, acme and differentiation.

We find that summer wear and winter wear are the best sellers, and sales of spring and autumn are not good.

Then we simply make winter clothes and summer wear, and only produce ten new products every quarter.

The shop size of Yun Tian Ge is not large. But at the very beginning, he invited his sister who designed the design to "help out", insisted on doing his own brand, and processed the docking professional factory in order to save costs.

In the view of cloud sky Pavilion, many women's clothing stores are now in a state of no profit. They all want to have a share in the electricity supplier's environment.

The electricity supplier is not a simple product marketing channel for the clothing industry, it really brings changes in the garment industry.

Whether it is steady "Xia Feirui", or the strong rise of Hangzhou's first electricity supplier women's clothing "seven grid", have revealed the Hangzhou women's clothing shuffle signal.

"Compared to traditional women's clothing sales, our design will conduct market research before exposure of the pre market brand. This face-to-face communication is win-win, information symmetry, and reduce inventory risk."

Cloud sky Pavilion told reporters that the best time to do business women's clothing has passed, and now has reached the critical period of self pformation.

Creative alliance new ambition

In December 9, 2014, more than 100 enterprises and institutions and social organizations engaged in dress creation were gathered together to set up the Zhejiang costumes creative association.

Not only hang women's clothing, Keqiao textile raw materials, Pu Yuan sweater, Haining leather industry and other major apparel producing areas are self upgrading through the way of tug of heating.

"The biggest purpose of the association is to build a public service platform for the clothing enterprises in Zhejiang: from the point of view of design, do the research center of brand incubation, change the previous situation of multi label processing, establish a supplier's fabric database, improve the pass rate, and do well in upstream control."

Wang Changbin believes that these efforts are ultimately aimed at preserving the three lifeline of Zhejiang clothing: quality, R & D and market management.

In the women's clothing market, according to the age difference, the industry has a general division: three series: Xiao Shu, Zhong Shu and Da Shu.

Compared with the high loyalty of Da Shu and Zhong Shu customers, fewer customers prefer difference and individuation, which is a major reason why Hangzhou style women's clothes are obscure and plagiarized.

Even if the "two women" and "three colors" outstanding Hang Hang women's clothing brand, also can not get rid of partial Korean version, pro European and American shadow.

A manager who has many years of experience in brand marketing told reporters that the old hang women's clothing, which is mainly made up of silk, can no longer meet the aesthetic needs of modern young women for clothing. But the new Hang school is hard to rebuild a stable style, especially the introduction of clothing companies to designers in Japan and Korea, and naturally the appearance of similar elements can not be avoided.

Through the computer camera to capture images, shoulder width, waist circumference, arm length and other 18 parts of the body 22 dimensions are collected by remote vision acquisition system, input fabric, style and other options to complete a senior suit customization.

This set of tall equipment was seen by Wang Changbin in an enterprise in Shandong some time ago.

Informatization has changed the traditional agent system of garment industry, and the logic of large-scale manufacturing is evolving into a "private customized" platform for information sharing and sales autonomy.

Hangzhou Wulin Road women's wear street, from then on to the customs shop to enter the O2O platform.

The creative shop realizes the integration of online retailing and offline business with the help of the Internet.

It can be seen that many changes in the clothing industry are related to technology, and the relationship between fashion and technology is interwoven.

The luxury of connotation and the diversity of values make the garment industry pformed into fashion industry.

The fashion industry needs to change through various factors of technology, creativity, dissemination and consumption, and then integrate and upgrade traditional industrial resources elements, thus forming a unique mode of commodity operation.

After the economic development has entered the new normal, the imitative consumption of waves has basically ended, and personalized and diversified consumption has become the mainstream.

Our province also proposes that we should take the development of fashion industry as a strategic direction and path to upgrade and pform traditional light industry.

Wang Changbin said: "the establishment of Zhejiang creative clothing association is the right step in this direction."