Fashion Store Business Tips To Help Start A Business

The market positioning of business products is the premise of product sales, positioning is determined according to your specific market demand to determine the products you sell, positioning accurately determines the location of your shop, decoration and sales mode.

For example, positioning teenage clothing may affect your location near the school. The accuracy of positioning is also that you look for goods that are large in demand but low in sales, and the positioning that caters to this market demand is accurate positioning.

As a saying goes, people should be low-key and do high work.

Shop is also the same, must be high-profile propaganda, no publicity no attention, no one noticed, business is not good, traditional times rely on word of mouth, by issuing business cards, leaflets, now a lot of small businesses are willing to do some magazine advertising City, BBS flag in the local do something banner advertising.

Good shops should be publicized.

In order to make the customers feel that the goods are abundant, some shops can not get in, and if they can't get in, they simply will not go in.

Store display is concise and generous, and the design of passageway is smooth and unintentionally circuitous. There are friends in order to let customers appreciate more products intentionally and circuitously, but the effect is not good.

Display enables customers to be clear at a glance and easy to select.

Clothing stores usually wear side and side hangs.

Try not to be ingenious. Some customers spend a few minutes to take them down. Who has this patience?

80%

It is produced by 20% of the customers. What does it mean? Old customers are the main force of store sales. Our focus is on maintaining old customers. The development of a new customer is 3 times the cost of maintaining an old customer, but the economic benefits are very low. So we must do our best to not lose our old customers.

There are many ways to maintain the old customers. The common one is membership system. The members of a certain store enjoy the discount that others can not enjoy. The cost of maintaining old customers is sometimes just the cost of a phone call and a text message, but it strengthens the position of your store in their hearts.

There are also relations between different old customers, which are very subtle.

Some stores divide customers into gold medal members and Silver members, VIP and diamond VIP. These methods are used by many stores, and successful shops are more familiar with them.

One

The degree of professionalism determines his status in the minds of consumers.

Every guest is a shirt seller. The king of nine sells the trousers. The strong is the jacket, and the clothing brand is the same for the clothing store. When it comes to buying something, it reminds us of what store to go. This is the effect of the professionalization of the clothing store. Now we open shop not to pursue the big and the whole, but to pursue a kind of thing to achieve the ultimate goal, and then occupy the consumer's mind.

The stalls are cheap and cheap, but there are so many people buying so many people who put up stalls. What is the reason? Not because the things on the stalls are cheap, but when people buy the stalls, the psychological hint is that it was originally worth 200 yuan, and I bought it only 20 yuan.

This shows that what consumers buy is not a commodity, it is a psychological suggestion and a sense of satisfaction.

It is easy to be successful by providing a sense of satisfaction beyond the price of a commodity.

For example, sending small gifts, large discounts, special privileges for members, etc.

What kind of shop has authority? Decoration is not fancy, color matching is concise, display is neat, price is unified, salesperson is professional, equipped with POS, cash register, computer ticket.

The first few are abstract concepts. A little attention can be made.

But such a shop will feel like a franchised store. It can be trusted to buy reassurance. Customers can bargain less, and goods can be sold at a price.

If the economy is not allowed, you have to do at least, decoration is concise, the display is neat, the salesperson is professional, otherwise it is equal to the stall placed in the shop.