Wenzhou Wanda: Some Counters Are Still Waiting For Notice.

Yesterday, reporters learned that the Wanda Department Store in some Wanda Plaza of the three or four city line was closed, involving Wanda Department store about 10, and Wenzhou Wanda Department store was also there.

With this news, many people in Wenzhou mistakenly believe that "Wanda Plaza" has been withdrawn.

In fact, Wanda and Wanda Plaza are two different companies of Wanda Group.

Some of the counters on the spot have already been evacuated. Some of the counters are still waiting to be notified.

Yesterday afternoon at 4 o'clock, the reporter came to Longwan Wanda Plaza, found at the entrance of the pedestrian street at the first floor, special treatment of kitchen supplies, selling jeans at the bottom price......

The flower cars with promotional notices are next to each other, from time to time, customers stop to pick and choose.

Only after asking, did the twenty or thirty metre long flower fleet continue to withdraw from the Wanda Department store and wait for the final clearance.

"These thermos cups and lunch boxes are all department stores on the third floor of the department store. Now they are not doing activities here."

A salesperson said.

On the first floor of the major counters, the sparse traffic volume is strongly contrasting with the bustling scene on the pedestrian street.

The cosmetics counters including Yuesai, L'OREAL, Maybelline, AUPRES and so on have been left empty. The gold jewelry of China and Hongkong Zhengda Fufang have already emptied the counters, and the counter has accumulated ash and the advertisements are free to fall.

According to the reporter's visit, 70% of the women's clothing on the two floor is still in operation. On the third floor, nearly half of the children's training centers on the five floor of the sportswear, bags and suitcases have been emptied, leaving the empty and lonely hall.

Marubi, a teller on the first floor, told reporters that Wanda Department store had been revised and moved around Yuesai New Year's day. "We are still waiting for the company to inform us that the company has not made a decision yet."

Ms. Xu, another staff member of the two floor underwear counter, revealed that the luggage on the two floor had moved away two or three months ago, and her shop moved from the inside to the present location for sale. She said that the underwear should be disposed of earlier.

"The popularity of department stores is not as good as that of walking streets, and the pedestrian streets are bustling and bustling on weekdays.

More than a year after the counter opened, Ms. Xu's business has not been very good.

In addition to external factors such as the impact of the electricity supplier and the economic environment, the most important factor is the internal cause. The duplication of department stores and shopping centers has led to a poor store entry rate, while the brand combination and

Compared to Wanda Plaza, they are at a disadvantage.

Informed sources revealed.

Yesterday afternoon, reporters interviewed Wenzhou Longwan Wanda Commercial Management Co., Ltd. and Wanda Department Store Co., Ltd., the other party refused to respond.

However, in previous details, it has proved that Wanda's adjustment has a long history.

In the past two years, Wang Jianlin has made some unknown arrangements for the architectural design of Wanda Plaza. He has asked the design department to reserve two interfaces to the pedestrian street for each floor of Wanda Department store.

Ten thousand one hundred goods are really bad, can give the location to the more suitable main store.

Wenzhou Retail Development Promotion Association disclosed that Wanda Department store opened a shop to invest $56 million, with an average of 20 new stores a year.

Each store will take about three years to make a profit.

At such a speed of expansion, the profits of existing stores can not catch up with the losses caused by new stores.

Besides, the low entry rate of department stores in shopping centres has always been a problem for shopping centers.

"Why do people in Wenzhou think that Wanda Plaza's withdrawal is in fact ambiguous. Wanda Department store and Wanda Plaza seem to be a whole, there is no difference.

Yinzhou Wanda, like Ningbo, its 100 store is Yintai department store. Its performance is very good. The popular department store brand can bring popularity to the shopping center. The Yueqing Nan Hong Plaza, which opened just at the end of December last year, is also attracting more popularity because of the entry of Yueqing Yintai.

Perhaps the introduction of department stores and shopping centers with brand appeal will be much clearer than previously obscure positioning.

Wenzhou retail development promotion association analysis.

The proportion of leisure and entertainment will greatly increase in the future.

For Wenzhou Wanda Department store will be directly withdraw from department stores or reduce part of the area to adjust, Wenzhou Longwan Wanda yesterday only responded, has not received any news from headquarters.

However, several industry sources revealed that Wanda Department store will be completely withdrawn at the end of March.

What will the Wanda Department store do? What insiders say is that after the reduction of the department store area, the Wenzhou Wanda Plaza will greatly increase the proportion of entertainment and entertainment, and the place where the department stores can be vacated may become a playground.

There are people who know more about it: "first floor continues to do department stores, other floors will introduce entertainment main stores, such as amusement parks, rather than net restaurants, because property restrictions can not cook."

"Wanda Department store has been established for several years, and the top level has been changed, but its operation has not been very good.

The most important reason is geographical location and investment. Unlike general fashion department stores located in the downtown area, some new projects in Wanda Plaza are very large, at least 100 thousand square meters, so they can only get a suburb or three or four line city in the first tier cities.

Wanda's investment brand is not very powerful, but it has improved in the later stage, but it is still not good enough.

Compared with Baisheng, Yintai, Pacific and other department stores, Wanda is more like a capital operator than a department store operator. Retail is a very cumbersome, detailed and professional management industry, and can not be treated as a capital operation.

One insider admitted.

Of course, this is not the problem of Wanda Department Store in Wenzhou.

However, Wenzhou Longwan Wanda Department Store in the list of shops, or gave the industry a big shock.

People in Wenzhou or in the retail industry talked about this yesterday.

"Whether it is internal adjustment or not, in the history of Wenzhou department store, it is the first evacuated department store in recent years."

According to the analysis of Wenzhou department stores, the traditional department stores have entered a period of adjustment, and foreign department stores have gone through a wave of department store closures.

Coupled with Wenzhou's previous economic and environmental impact, the impact of the electricity supplier led to a sharp reduction in passenger traffic.