When The Retail Industry Encountered A Long Winter, Yonghui Supermarket Realized Its Contrarian Trend.

When the retail industry encountered a cold winter, the growth of Yonghui supermarket gave new expectation to the industry.

Recently, Yonghui supermarket announced its 2014 performance bulletin, sales of about 36 billion 770 million yuan, net profit of about 851 million yuan, double to 20% or so.

Analysis of the industry, on the basis of firmly grasp fresh, foreign capital international dairy Holdings Limited (hereinafter referred to as "milk international"), internal Holdings

Shares are the key to the growth of Yonghui supermarket.

The 2014 earnings Bulletin released recently showed that Yonghui supermarket's total revenue was about 36 billion 770 million yuan, an increase of about 20.4% over the previous year.

About 1 billion 50 million yuan, an increase of about 31.2% over the same period last year.

In this regard, Yonghui supermarket said that the business revenue during the period maintained a relatively fast growth over the same period last year, mainly due to the steady growth of the same store and the growth of new stores.

According to the Beijing Business Daily reporter, Yonghui last year, a total of 54 new stores, exceeding the 50 shop targets announced at the beginning of this year.

In the newly opened 54 stores, there are 36 hypermarkets, 12 Bravo YH boutique supermarkets, 3 community stores and 3 new industries.

Compared with Yonghui supermarket, others

The situation is not optimistic.

Take Beijing supermarket leading Wumart business (hereinafter referred to as "wumi") as an example. Wumai's interim results show that net profit is 306 million yuan, compared with 340 million yuan in the same period last year, a year-on-year decline of 9.8%.

And another foreign store WAL-MART also had to stop shop. It is understood that WAL-MART closed more than ten stores and laid off hundreds of people last year.

While common performance declined, Yonghui achieved an upward trend.

Retail industry senior expert Hu Chunhua said that in the context of electricity supplier's popularity, the retail industry was generally affected.

But only the fresh area is less affected by the electricity supplier. This gives Yonghui supermarket a fresh opportunity to grow.

In Hu Chunhua's view, Yonghui supermarket has long been ploughing in fresh areas, providing an important support for its rapid opening up.

In addition to snatching fresh food market, attracting milk international and increasing 100 supermarkets are also important factors to support Yonghui supermarket's contrarian growth.

Last August, Yonghui supermarket sold 19.99% of its shares, raising nearly 5 billion 700 million yuan to international milk.

Analysis shows that milk International brings valuable resources to Yonghui in both capital and business aspects.

After the international capital injection of milk, a large number of stores opened in Yonghui supermarket, of which 31 were opened in the fourth quarter of last year, accounting for 57% of the annual number of stores.

On the other hand, in order to enhance its penetration into the Midwest market, Yonghui supermarket has four times to increase the number of retail giants in Hubei.

Hu Chunhua said that central China has been a blind spot of Yong Hui's business. After the completion of the merger, the central China market will provide strong support for Yong Hui supermarket.