Semir Builds Multi Brand Strategy

It is understood that Mini balabala is aimed at 0-4 year old baby, including clothing, accessories and supplies.

The baby clothing market has gradually shifted from the low end market to the brand and quality.

Dream is located in the fashion accessories, products including shoes, underwear, accessories, bags, etc., is the first children's one-stop fashion matching center, the company will also derive many dream brand products category in the future.

Zheng Hongwei said: "the domestic children's business is growing at an overall stage, and many industries of children's consumption show the combination mode of extension and endogenous growth.

The leading effect of scale advantage and brand advantage of children's clothing has been concentrated.

In the future, the company will also improve its market share by improving supply chain system, improving product cost performance and strengthening company management.

In recent years, Semir apparel is consolidating Semir and

On the basis of the two brands' dominant position, we should actively promote the implementation of multi brand strategy.

The company has launched Mini balabala and dream many brands in the field of children's business, acting as a brand of Sarabanda, holding Yu Han Shanghai to develop children's education business.

Zheng Hongwei said: "there is great potential for development in the children's industry.

Children's rigid demand competition is relatively fierce, but children's education, animation, film and television industries are still in the development stage.

The company hopes to advance the layout of big business in the future through investment.

Three quarterly reports show that the company achieved operating income of 5 billion 362 million yuan in the first three quarters, an increase of 8.82% over the previous year, and realized a net profit of 671 million yuan attributable to shareholders of listed companies, an increase of 21.67% over the previous year. The basic earnings per share were 1 yuan, up 21.95% over the same period last year.

Semir apparel said: "facing

With the change of the way of purchase and the change of channels, the company will continue to innovate and actively develop e-commerce, shopping centers and other channels to consolidate and develop the leading position of the original casual wear and children's clothing. At the same time, we should continue to implement the multi brand development strategy by relying on the capital market, and actively develop new businesses through various modes of cooperation such as agency, investment and acquisition, and make the company into a world leading multi brand clothing group covering children's clothing, adult clothes, and high and low end businesses, covering all shopping malls, franchised stores, electricity suppliers and shopping centers.