The Sword Of Clothing Marketing: Analogy Reasoning

I asked for an excellent salesman's work experience, he concluded: marketers should always maintain "three hearts" at all times, be persistent in their work, be patient with their customers and be confident in their products.

The truth is simple, but it is not so simple to really do it.

We are in the "buyer's era". When we talk about our customers, we introduce our good intentions to customers. When customers are cold, "we do not need" or "I am not interested, many marketers have a feeling of" hot face sticking to cold buttocks ".

Therefore, how to face the refusal of customers is all.

Rookie must take a course.

This is not only the training of language courses, but also the training of psychological courses.

No matter whether the customer has all kinds of psychology and deduct all kinds of refusal, but as long as marketers are skillful in coping with knocking at each other's doors, the key is whether they can persist and touch their hearts.

How to resolve

Refusal:

Customers often face embarrassment or politeness.

It is often just a pretext, for example, "I happen to have a meeting, and I really can't afford the time".

If sales say you are free then contact again, and customers never seem to be free.

This requires you to summon up your courage and use the analogical reasoning to move forward without any purpose.

Example:

The customer said, "I am busy during this period, and I will talk about it later."

The salesperson said, "now, in the mouth of successful people, the word" busy "is the most frequently said word. Wang is a very enterprising person. He always keeps busy in building a leading enterprise in the industry, right?

The customer sighed and said, "yes!"

The salesman said, "I have a good plan that can help your company to increase its economic efficiency by more than 20%. Why don't Wang Zongni steal and listen?"

In the face of the customer's excuse, no matter what the real situation is, do not answer from the positive side, instead, put forward a question of the other party's interest, then make a rhetorical question, point to the most concerned wishes of the customers, and put their views in analogy in the peaceful words, which makes people interesting and impressive.

Tips:

When the customer finds out various reasons for making a refusal, if the answer is positive, customers will still find more alibi.

Marketing experts often talk about the matter, take the reasons of customers' shirking as bait, lead the opponent into the set, and take advantage of the way of analogy to take the initiative and let the other side get excited.