Apparel Entrepreneurs Need Long-Term Projects To Find Clothes.
At present, many garment entrepreneurs are only interested in the advantages of this project, but have not evaluated the development prospect of this project from a long-term perspective.
The two must be indivisible.
The advantages of the project are different from each other. Franchisees need to understand the advantages that can really be implemented in all kinds of publicity, not necessarily good publicity is good, the specific embodiment of the advantages are logically related.
If only one-sided pursuit of the low cost of joining, then the services they can get will not be guaranteed.
Franchisees should be good at seeing the nature of their footing from publicity. Whether or not there is a successful entity store is one of the important criteria for assessment.
The discrimination between the project and the industry can not rely solely on the unilateral exaggeration of the network channel.
So how can the franchisee go to the enterprise to understand the future of the project? Here are seven key points to help franchisees choose.
brand
And understand the situation of target customers.
1, understand the market demand and acceptance level of this investment project in recent years.
2, clothing stores need to know the target business's prediction of the product or service in the next 3 years.
3, clothing store
Join in
A key factor is the situation of target customers.
(determine the target customer group of the product or service in the target shop area and the percentage of the total number).
4, understand whether the product or service is different from other products.
It has its own brand characteristics.
5, the competition between the franchising system of the product or service and the independent shop.
6, understand consumers to the franchisee
Sale
Quality assessment of products or services.
Although it is difficult to be objective to evaluate the product even though it will not completely determine the quality of the product, it can refer to the general consumers, relatives or friends or their own judgment, and make a five level classification of the overall quality of the product.
7, joining the brand's popularity or exposure.
Many franchisees are lack of related shop experience because they are the first fashion entrepreneurs.
Therefore, if the franchisee avoids entering the misunderstanding of clothing business, we must grasp the basic process of normal joining.
Similarly, before joining the brand, it is necessary to cooperate in the following 5 steps: "online consultation / telephone communication - preliminary negotiation / field visits - franchisee qualification certification and project matching - deep negotiation - signing contracts".
Both sides have responsibilities for enterprises and franchisees, and also improve the chances of successful entrepreneurs.
In short, clothing affiliate has the knack of choosing the right item.
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