2015: Is Mobile Payment Still Being Brushed? Is The Variety Sponsorship Still Broken?

The hypermarket opens the electricity supplier to the line to rush, the Internet giant pays the knife to the line to infiltrate.

In 2014, Tianhe department store first introduced Alipay payment, then increased WeChat payment; Guang Bai Department Store formally launched a mobile payment application with Ali; while in modern times, modern Guangzhou launched the entity department store of WeChat payment platform.

Cooperate with Tencent's Micro life.

"Double 12" one day, Alipay launched the "Alipay wallet shopping 50 percent off discount" by the supermarket aunt's pursuit, contributed 2 million 210 thousand brushes "brush the amount of mobile phone", Jieyang Bu lotus flower shop 2 hours queuing checkout time is crazy.

In the new year, the battle between Alipay wallet and WeChat continues. As the latest product from the money, the Internet giant does not blink at the time of throwing money. Of course, stores are not only "flag", WAL-MART has launched its own payment tool in the US, has refused Apple payment, and has not been included in Alipay at home.

Camp.

"The price of advertising is refreshing again!" - the title of the "2014" appeared repeatedly in the newspapers in 2015, and the momentum would not stop in 2015.

The naming fee in 2015 is 20 times as many as two years ago. In 2015, the number of titles of various shows was over 250 million, up to 9.

Behind these sky street advertising is the overall downturn in TV advertising.

In 2014, TV advertising grew by 7%, while online advertising increased by 46%. In 2014, Internet surpassing TV became the first media.

For business owners, the value of sky price advertising is not only "advertising" but also "sky high price". A wayward tyrant minutes minutes to become news headlines. In the era of universal entertainment, advertising behind advertising is real advertising.

Ratings "

"More and more obvious.

"Sky price advertising" also support a large number of content companies, blue flame, can star advertising planning companies have been listed company high price acquisition.

This gives people the hope of "content is king", but it also brings impetuous winds. Where are the "Daddy's going" and "I'm a singer" are all overseas creativity. When will China have its own creative projects?

Up to now, the scale of TV, Internet, mobile phone and outdoor video media has reached 20 .7 billion, making video consumption increase by at least 50% to 70%.

Among them, the TV advertising revenue in 2013 was 111 billion 926 million yuan, an increase of 6.97%, while the online advertising market reached 110 billion yuan, but the online video market scale was only 12 billion 810 million yuan, an increase of 41.9%.