Color Application Of Clothing Display Series

Help complete the overall plan.

To express the designer's concept and store style.

The atmosphere of the entire store is coordinated.

It has the function of integration and collation to make the whole design consistent.

It has the function of distinguishing different contents and purposes.

The color of a commodity depends on its influence of solid color and light source. Therefore, the color of merchandise is also related to lighting.

The emotional function of hue

Different colors will make people feel different. Warm colors will produce passion, brightness, liveliness and so on. Cool colors will make people feel calm, tranquil, steady and passive.

In addition, in terms of color usage habits, some colors have a warm and cheerful atmosphere, while others are passive and indifferent.

These will be different due to different customs and habits, so we should also pay attention to and make use of them when formulating color schemes.

The emotional function of lightness

Bright colors, bright colors, will appear lively, light and bright, with a bright and low color, that is, dark colors, which will create a sense of calm and steady.

The emotional function of purity

Purity is the saturation of color, and the difference of purity will cause different feelings of simplicity or ornate. Generally, low purity color will produce a sense of simplicity and elegance. Otherwise, it will feel gorgeous and warm.

Color design is first of all to serve the creation of store atmosphere, and the color can do this depends on its perceptual characteristics and rich expression.

People are very sensitive to color.

Volume sense and weight sense

Gorgeous or deep color can enhance the sense of volume and weight of the store. If the 1/3 of the wall is thick, it will be stable and dignified. It is more suitable for the dignified and serious shopping mall.

Stable color feel can make customers feel comfortable buying, but should pay attention to: ceiling, wall, floor color best best thick and light match, store will appear vigorous but not make people feel depressed.

It is decorated with color with a sense of volume and weight. It is suitable for men's clothing store.

Excitement

The dark color of warm colors is one of the reasons for excitement. For example, red tablecloth and wall will make the store look warm and exciting, so as to arouse the enthusiasm of customers and enable them to shop quickly.

However, general stores are not suitable for using the same color.

Peace

In order to create a calm atmosphere for the store and prolong the time of customers' stay, we should choose the neutral color or the warm color system with low and medium coloring.

Besides, the symbolism of color can also be used to make it play a specific role.