Tips For Window Dressing To Attract Eyeballs

The window is equivalent to a person's face. The clothing of the shop is pretty and unattractive. It can be seen from the shop window.

Therefore, the important role of windows for a clothing shop is self-evident.

A clothing store had better set up a display window.

Large shops can set aside a certain space and set up an exclusive window.

Small shops can use the space behind doors, corners and platforms to isolate a so-called window.

No matter what the size of the window is, it should be consistent with the purpose of attracting attention.

Meet one requirement -

High.

To this end, the general layout of the window in the position of the requirements: should be as close to the front or near the crowd main road position, and there is no shelter in front; the most classic promotional products should be placed in the position of 300 of the consumer's line of sight; the layout of the shop window should highlight the features of the clothing business, and more vivid / more abstract than the inside of the store.

In our work, we summarize the following experiences and share with you.

First, the key to display windows is:

Simple style

Don't display too much merchandise, lock a product or theme.

Keep the windows clean and tidy.

Change the window display to keep it fresh.

Bright tone is the key, no matter day or night.

Use lighting to highlight personality and brand

Use contrast colors and styles to attract attention.

Using base group (3 or 5 group) display, visual effect is better.

Various forms of display enable us to see every corner.

Dynamic display to catch the eye of consumers.

Use lights and bright colors.

If there are more than one window in the mall, the display between windows should be harmonious.

Other exhibitions in the store should be kept on a consistent display theme.

Every window display contains the corresponding concepts. It is not necessary to display window casually at random, resulting in the loss of its own demands, but can not arouse the attention of passers-by, so it loses the significance of display.

In a window, we can divide it into 3 parts.

One part is props, one is clothing, the other is lighting effect.

Props are usually made up of models / special props / backgrounds / decorations / platforms and so on. Clothing is usually made up of clothing / spectacles / bags / shoes and so on. The lighting is composed of directional spotlights / background lights / lights.

In the selection of all these objects, we try to choose some unique / brightly colored items.

Layout of props: high and low falling method / front and rear falling method

Clothing collocation: holistic / aesthetic / collocation / color fusion / dress uniqueness

Lighting layout: the overall face should be bright enough; the background should highlight the color attributes and characteristics of another window.

The directional spotlight is used to adjust the brightness of the local clothing and props of the window, highlighting the partial effect we want to display and rendering our overall display effect.

Generally, we choose some spotlights that can adjust the direction and look unique.

Visual merchandising depends mainly on the comprehensive ability of the individual. He can apply his creativity to every aspect of his work.

He can pform his retail strategy and strategy into his own thinking and then display it in visual display.

Its main goal is to promote commodity circulation and profit growth.

Excellent product displays can still be sold even if they are free from the help of salesmen.

The key to visual merchandising is to make your target customers clear about what you are doing, how you plan to do it, and clear communication is the key to success.

Window design plays an important role in daily work, and the areas involved are usually considered to be very representative, just like fashion designers.

Window shopping gives people a sense of space that can inspire people's potential and imagination. Good windows can attract consumers, play an exemplary role and stimulate demand.

A color, B balance, C rhythm, D level sense, E ratio

The quality of display (impressions, characteristics, emotions) will affect consumers' desire to enter and stay in it.

The longer they stay, the more likely they are to buy.

If all the elements mentioned above can be used effectively, it will add attractive personality and brand connotation to the operation of retail brand, which will be more popular with consumers.