Put The Display On A High Level.

"Domestic fashion brands, for many years, do not have a very clear concept of display, and little attention to display. Perhaps this is related to the development of branded apparel in China."

Miao Hongbing, chairman of Beijing white collar clothing company, made such a statement.

Perhaps this is the most frank opinion of domestic entrepreneurs regarding the current situation of clothing display.

According to the data provided by Xi Meng color company, only 15% of the enterprises in China currently have corresponding posts in clothing, and most of these 15% enterprises are foreign brands. The concept of display and Chen Li are "imported".

However, several entrepreneurs have expressed their agreement on the concept of display.

Wu Bangdong, President of Chuang Ji Group Co., Ltd. believes that from the point of view of market competition, the higher the brand goes, the more important the display will be.

Wu Suiping, chairman of Shenzhen Ma Tian slave clothing Monopoly chain company limited, acknowledged how to use image packaging to express the theme of brand.

Zheng Liyan, general manager of Jay Wu (Guangzhou) Garments Co., Ltd. revealed that at the beginning of JE Wu's development, the company began to pay attention to its display, hoping to "display a concept through the display, so that consumers can penetrate into the cultural concept."

Wang Yong, general manager of Shenzhen Yi Hong Run Industrial Development Co., Ltd., has expressed a new idea that good display and good image adjustment can enhance customer awareness and identity and weaken customer's concern about price.

"Enterprises should put them on a high level.

Enterprises pay much attention to products, but ignore the essence of products is sales. The quality of products is ultimately the test of the consumer market.

Over the years, enterprises' attention to design has been overheated. Now we should start to pay attention to display, and we should recognize the value of display from products to commodities. "

What role does the display that plays an important role in product sales play? What is the role of Wang Xiaofeng, general manager of Shenzhen Fashion Exhibition Design Co., Ltd.

"The development of display in China has not been taken seriously yet, and has not yet fully understood its important role in terminal sales."

Zhuang Ji Wu Bangdong also said, "in the entire clothing link, the display must do well.

The difference between big brands and small brands is very obvious on the end consumers.

On the one hand, display can show the design concept and corporate culture, and on the other hand, it can attract consumers' attention.

A brand is not good enough at the level of public awareness. As Miao Hongbing said, "visual impact is not strong", the problem of sales performance is almost inevitable.

Attracting consumers at the first time is the result that all enterprises hope to achieve. This is not simply achieved by improving the quality of products.

It also shows that at present

The inevitable trend of product "winning the terminal".

Wu Bangdong, President of Chuang Ji, said: "if the display is well done, the consumer may have wanted to buy a pair of trousers, but now he will consider buying a complete set of clothes displayed.

This is the charm of display. "

Zhou Chengjian, President of Metersbonwe group, said that in the company, all display personnel should understand the market demand and marketing, because display is not only appreciation, but also directly linked to sales profits.

Jay's boss Zheng Liyan expressed more concretely. She thinks that there are certain garment enterprises that are developing for a long time (for example, time is over 5 years). They must be able to understand the specific situation of the merchandise store, and from the small place to show the customers' attention, namely the "intimate" service.

"Now," she said, "Jay's display is progressing, but it hasn't reached my satisfaction.

The display must help Jie Wu's sales. JE Wu can take a place in the future market. This is a very crucial step. "

White collar clothing has long recognized the importance of display, and began working on display seven or eight years ago.

Miao Hongbing said: "white-collar workers have different affairs to solve in different periods.

At first, white-collar workers should first solve the problem of goods distribution.

Because the first factor affecting sales is

。

But with the supply of goods and the timely and rapid supply, there are second problems that need to be solved.

。

If the store is not well displayed, the image is not good, the supply is timely, and the quick response is done well, the sales performance will still have problems. "

However, Wang Yong has some reservations about how much the display can bring to the enterprise. "Hongkong"

"Display, which plays a catalytic role in the development of enterprises, is not a decisive factor. Although display is still more important, it is still a link in the chain of brand moving."

But I think the product sells well or depends on the product itself.

Display is not a key factor.

I myself did not find any product, because a good display, there is a big sales increase.

To a certain extent, it also represents the current situation that some enterprises do not want to exaggerate the function of display.