Golden Section Merchandise Display Line

The goods should be placed on display with the following points: at least 3 varieties are displayed on each shelf, and less than 3 varieties can be sold. In terms of unit area, an average of 11 to 12 varieties per square metre will be displayed.

When goods are temporarily out of stock, they should fill in the positions of the vacant commodities when the merchandise with a high frequency of sale is filled.

The display is just one. plane In fact, the product is three-dimensional emission, and more detailed research is how to distribute the goods on the whole shelf.

Products should be displayed longitudinally. If they are displayed horizontally, customers will feel very inconvenient when selecting a commodity. Because the human visual law is easy to move vertically and vertically, its line of sight is 25 degrees from the upper and lower angles. Customers pick goods between 30 centimeters and 50 centimeters away from the shelves, and can clearly see the products displayed on 1 to 5 floors. While the horizontal movement of human vision is much worse than the former, the angle of the left and right sides of the human eye is 50 degrees. When customers choose goods from 30 to 50 centimeters away from the shelf, they can only see the merchandise displayed at a distance of 1 meters or so. This will be very inconvenient. Practice has proved that the effects of the two displays are quite different. Vertical display can make the series of products reflect a straight line serialization, so that customers can see clearly at a glance. A series of vertical display will increase the sales volume of 20 to 80%. Another longitudinal display It also helps to create a fair and reasonable competition opportunity for every brand.

But the product line is very long. brand Should be treated differently. If the vertical display of this brand is displayed on the whole, though it is displayed neatly on the whole, it will often make some brands occupy the main place of the store shelf. In order to facilitate the assessment of the actual sales ability of the goods, some stores will make a choice between the vertical display and the product category, and divide the products with longer product lines into several parts. This will enhance the sense of competition among the commodities, and facilitate the comparison of the price between the customers, so as to enhance the daily sales of the stores.

The key to improving the daily sales of stores is the ability to sell gold on the shelves. According to a survey, the location of goods in the display is changed in 3 places: the upper, middle and lower positions. The sales volume of goods will change as follows: the sales from the bottom up will rise, and the sales will go down from the top to the bottom. The survey is not conducted on the same commodity, so the conclusion can not be used as a universal truth, but the superiority of the "upper stage" display position is obvious.

In fact, the display shelves commonly used at present are generally 165~180 centimeters long and 90~120 centimeters long. On this shelf, the best display section is not the upper part, but between the upper and middle segments, which is called the gold line for display. Take the height of 165 cm shelf as an example, divide the display section of the merchandise: the height of the gold display line is usually between 85~120 centimeters, it is the second, third layer of the shelf, it is the easiest to see and the easiest place to get the merchandise, so it is the best location. This location is usually used to display high profit commodities, private brand goods, exclusive agents or distributors. The location is the most taboo to display goods without gross margin or low gross profit, which is a huge loss to the retailer.

In the other two stages of display, the upper floors usually display the commodities that need to be recommended, and the lower ones are usually the commodities that the sales cycle goes into recession.