Business Skills: Importance Of Display

　　 Basic tools for display

(1) shelves supermarket shelves are mainly removable steel shelves, height can be divided into 135cm, 152cm, 165cm, 180cm, the length of 90cm, 120cm and so on the most commonly used specifications, as to which specifications of the use of shelves, depending on the company's store design concept and the status of the sale site. Generally speaking, a higher shelf can be used to display more items, but the loss rate of goods will be higher.

(two) partitioned panels, mainly used for partition boards. division Two different kinds of commodities avoid confusion. At present, there are two kinds of partitioned boards made by manufacturers, one is made of acrylic boards, the other is made of stainless steel plates. On the choice of length, the lower part of the upper part of the rack is usually used with shorter and shorter partitioned boards.

(three) to avoid breaking or causing injuries or losses when customers choose to buy some fragile items, the supermarket will add guardrails to the front edge of the shed. Strictly speaking, guardrails are not absolutely necessities, but for high priced or fragile goods, the guardrail is more secure.

(four) to avoid direct contact with the ground, the platen must be used at the lowest level. The platen is best to use wooden specifications as a square, and it can be arbitrarily combined with any site.

(five) End frame At the front and rear end of the whole shelf, that is the turning point of the moving line, the shelf is called the end frame. It is the best place for customers to visit the store.

(six) the price card (price CAED) is used to mark the price of the goods and to do the location management. If the supermarket orders EOS, the application of the price card is more convenient. Price cards are usually printed on computers. The contents include the number, bar code, price and layout of the commodity, which are often placed in the grooves of the goods displayed. Unless the commodity configuration changes, the price card does not need to move. The price card can also be supplemented by color management, in order to distinguish stock from stock and inventory, so that the order and inventory will be quicker.

(seven) labour saving hurdle car

　　 display Basic essentials

(1) the principle of easy to see, easy to choose and easy to purchase is to make customers see easily, for example, the color is very prominent, the logo is positive, and the display method is very innovative, so it is easy to catch customers' eyes. Also, some supermarkets like to put fruit on the platform display, which is to make customers easy to choose. Some supermarkets sometimes accumulate a single commodity, which results in rich feeling and low price setting, which makes customers feel that buying is easy and easy.

(two) display differentiation: fixed display, variable display.

1. Regular DisPlay, the so-called fixed display, that is, the location display, that is, the general display in the supermarket. Once it has been configured, the display position and display area of the goods rarely change. Besides the modification of the configuration table, there is little change. This display is called "fixed display". In theory, every commodity has a fixed position.

2. variable display, variable display, our J Bardot display, for example, due to moving lines, promotions or seasons and other factors, and specially designed display, known as variable display, such as large display, end shelf display, Guan Lian display, trenches display, comparative display, these displays usually have some marketing purposes, the period is usually not long, short for a few days, longer than a month, but it can best drive the activity of the store.

(three) shelf location is divided into four parts in configuration management: upper, golden, middle and lower parts.

1. the upper section of the upper shelf, the top shelf, usually displays some recommended crystals or goods that are cultivated in mind.

2. the gold line of the golden thread is about 85CM - 120cm, which is the easiest place to see in the eyes of ordinary people, and the best location to display. This location is usually used to display high profit goods, private brand or exclusive import goods, but the most taboo is to display goods without gross margin or low gross profit, which will be a great harm to the interests of the whole store.

3. the middle shelf shelf consists of a number of second or third floors, which is the middle part. This location can be used to display some low profit commodities or goods that they do not want to sell, but have to sell because of customer needs.

4. the lower level is the lowest level of the shelf. We usually display the display location with some quick, fragile, large volume or low margin goods. (four) make good use of display tools, supermarkets, thousands of goods, there are all kinds of goods, some commodities, if you do not use special display rack, it is difficult to display the characteristics of the goods, such as snacks, such as dried bean preserves, daily necessities boots, towels, etc., need to hang nets shelves to display, and instant noodles in food are often net basket, instead of the shed board, and pepper, chewing gum and other small commodities also need to use special display rack to display, can make goods neat and beautiful, easy to manage.

(five) there is a rush hour and a low peak hour in the business day of the supermarket. At peak hours, the most frequent and best sales. After the peak of business, sales of good products will sell a lot, and the goods will be stored in the shelves. At this point, the supermarket managers must move the merchandise from the concave to the inner layer, so that the customers can easily see these commodities. This action is called progressive stereoscopic display, and the supermarket managers must implement this action every day during peak hours. If they fail to do so, they will definitely reduce many sales opportunities.

(six) first in first out principle

(seven) shelf cleaning work to maintain good store atmosphere, commodity cleaning is very important, so when displaying goods, it is best to bring a dry cloth or chicken feather duster at any time, to clean up the goods and shelves, and regularly clean the whole shelf at low peak hours, which is the basic work of display.