Functional Elements Of Display

　　 First, the attributes of commodities:

Including color, style, function Trademark, material, design style, price, craft, specification, place of origin, procedure and so on.

We must establish a goal entry and entry, so as to "know ourselves and know it".

　　 Two, expand the definition of time interval

1, commodity promotion period - express the quality of merchandise, hint at the style and way of life to stimulate identity.

2, the period of sale of merchandise - the explicit design form. color Changes and materials.

3, the period of commodity clearance is to express the quality of commodities and render "cheap and fine goods".

　　 Three, the perspective of performance

1. Introduce product ontology (color, shape, material, etc.)

2, introduce life activities (entertainment programs, life level, etc.)

3. Introduce lifestyle (usage, function, price, etc.)

4, emphasize shop impressions (using elements other than commodities).

5. Scenario (real life related to merchandise)

6, even hairstyle (a symbol of nothing related to merchandise).

7, brisk, solemn, weird, cold, elegant, lovely.

8, masculine and feminization

9, others

　 Four. taste Orientation elements

1. Focus:

The focus of attracting attention is the focus (see chart) on every display surface. Focus is usually located at the top of the horizon line or the horizon. The dominant POP or product with strong color contrast is often regarded as the focus. It can restrain, guide and expand consumer's attention in an orderly way, and plays a certain role of echoing and pointing out. Displays the "Selling Point" of the center of each display.

Each display must set focus to highlight the theme, to "point to the surface" and "move the scene for change".

2, color contrast and Gradation:

1) tone: cool colors, warm colors / shades

2) lightness: dark grey, clear color.

3) the texture of color: stagnant flow

4) the character of color: cold and reserved, quiet, peaceful, warm and energetic.

5) apply the three effect:

Iridescent effect

In the display and display of commodities, more color contrast settings are used to display focal points, or to create color gradation effects of goods display, which will cause strong visual impact. It enables customers to produce a visual movement and sense of hierarchy in harmony with the mind, and easily lock the target merchandise. Conversely, the combination of non processed colors can easily lead to complex and tired visual pressure, resulting in adverse effects.

In the display surface with balanced vision, the general base color block is larger and the lightness is lower; the upper part is brightly colored and the color block is relatively small. Or peripheral brightness is lower, center brightness is higher, similar to "frame circle" effect.

The color of shop outside is generally lighter than its name. From outfield to infield, the color of goods is getting darker and darker.

3, balance:

1) conforming to people's psychological orientation, leading to a harmonious, relaxed and stable sense of vision.

2) balance is usually expressed in the form of reasonable combination and composition of color blocks, shapes and quantities.

3) large combinations of cold and solid colors are applied to the base of balanced expansion. From bottom to top, the tone is getting warmer or the color block is getting smaller.

4) in each balanced display area, a large volume display is usually used to form a base with stable viewing and larger (dark) color blocks.

5) the three forms of balance:

Symmetrical balance (mirror effect)

Asymmetric balance (hue, color block, quantity equivalence effect)

Pyramidal balance: 1, side looking slope 2, facing tower.

4, repetition effect:

The two forms of repetition are:

(1) duplication of a single display (the same dress is displayed in a single stack or hanging manner).

(2) duplication of various display modes (the same costumes are displayed in overlapping, hanging, lining or other similar combinations).

Repetition effect can create visual interest, highlighting visual rhythm, color and color. Focus on unity and contrast, at the same time efficient and flexible use of space, express product design concept, and form a strong visual impact.

For the display of key products or new season products, we should pay special attention to the effect of diversified display in operation and maximize the image of product series.

5, sequence effect

The products are categorization in season, series, sex, number, color system and size, and the relevant color and size sequences are set to make the consumers clear and concise.

Display:

1) new season residence

2) small numbers live on the top.

3) light coloured products occupy the top place.

4) focus goods are in the middle.