Clothing Display: Static Salesman

Merchandise is not only the object of store display and sale, but also the merchandise displayed is an important factor that constitutes the atmosphere of store stores. The brand, packaging and location and layout of products are the main factors that determine the effect and style of display. Successful merchandising is known as "static salesman" in a sense.

There are many kinds of clothing products and different shapes. Considering the specific circumstances of the grade, target customers, store size, spatial pattern and marketing strategy, there will be very big differences among different display objects. But if we can highlight the characteristics and advantages of the merchandise, create a good atmosphere and fully display the image, we can better attract customers and promote sales.

Generally, systematic design and planning of merchandising should follow the following principles:

Highlighting the characteristics of core or key commodities. For example, the best selling clothing, new clothing, distinctive clothing and promotional clothing, and so on, on display should be different from other clothing, try to give people a strong visual sense.

Highlight the brand. The logo is clear, the advertisement is active, eye-catching, easy to understand and memorize.

Pay attention to artistic techniques and ingenious conception. We should make full use of modeling tools and tools such as lighting, background and props to form unique artistic language, perfect artistic form and harmonious color contrast, so as to accurately and effectively display and highlight the theme of display, so that people can see clearly and feel at ease.

Emphasize individuality and avoid duplication. When decorating clothes and decorations, uniqueness and creativity are just to conform to the customers' pursuit of individualized psychology, distinctive individual style and unique design creativity, which can make people refreshing and memorable.

In keeping with the above principles, we divide the display methods according to different characteristics into:

Serialized display. That is, through careful selection, induction and organization, some commodities will be displayed together according to the principles of serialization. There are different ways to classify and organize the series, for example, the same functions and styles, different styles of dress, the same fabric, the same style, the different colors of the dress, the clothes under the same brand, the different categories of clothing, the different kinds, but the clothes that can be matched with each other, the clothing and the accessories and so on. The characteristic is: through the combination of goods with different products, the customers can get a comprehensive and systematic impression.

Contrast display. It refers to the design, composition, lighting, decoration, props, display cabinets and exhibition stands in contrast to the design, composition, lighting, decoration, props, showcases and exhibition stands, so as to form the contrast between the display objects, so as to achieve the display effect of primary and secondary distinctions and mutual display, so as to achieve the purpose of outburst new products, special products, promotional products or patented products. The characteristics are: strong contrast, prominent center, and obvious visual effects, which greatly enhance the expressive power and appeal of the displayed goods.

Repeat display. It refers to the display of the same commodity, decoration, POP and other display subjects or logo, advertisements, etc. in a certain range or on different display surfaces, and through repeated emphasis and suggestive means, to enhance the customers' visual perception of clothing commodities or brands. It is characterized by repeated visual impact on the customer, resulting in many intensification in the sense and impression, and the suggestive effect of "the product is the only choice", which can leave a deep impression on the customer.

Object display. It means: by highlighting the function and characteristics of the product, or by using advertising, props and mobile landscaping means, it emphasizes the target customers of products, so that the exhibition and publicity have clear objectives, and can strengthen communication with customers, help to improve the affinity with customers, and achieve the role of attracting customers' interest and goodwill. The characteristics are: clear objectives, prominent themes, strong signs, and concentrated influence, so that customers have a sense of belonging and intimacy.

Hierarchical display. It is different from the same selling point, different products and consumption needs of the same brand, according to a certain classification method, the order is placed in order, so that customers can quickly determine their purchase goals, and make convenient and quick choice and purchase. For example, it can be divided into fashion products, best-selling products and long sales products; high-end products, mid-range products and low-grade products; series products, complete sets of products and single products; main products, supporting products and clothing accessories, etc. The characteristics are: clear classification, distinct primary and secondary, and prominent logo, which can attract different types. customer It is convenient for customers to compare and choose, and easy to create a warm atmosphere.

scene display 。 It means using commodities, decorations, backgrounds and lighting to form different scenes of different seasons, different living spaces, different natural environments and different artistic atmosphere, giving people a strong feeling of life. Pay attention to the embodiment of reality and the creation of atmosphere and atmosphere, and emphasize the artistry and creativity, so that people can enjoy both inspiration and appreciation, and feel at the same time. At the same time, it vividly and vividly illustrates the uses and characteristics of clothing products, so as to play a guiding role for customers.

Joint display. It is a display of related clothing items, such as suits and shirts, neckties, belts and other related clothing and accessories, which can be displayed as a complete set of merchandise. This enables effective comparison and selection, resulting in the idea of complete purchase. But we should pay attention to the coordination, orderliness and convenience in combination of style, color, style, quality and price. collocation It should also reflect the primary and secondary products in terms of location and method, and take into account the integrity, coordination and sense of hierarchy.

Advertising display. It refers to the way to display advertising effects by using print advertisements, various types of POP, live movie advertisements and voice advertisements. Advertising displays are generally suitable for brand clothing, promotional products and products that are promoted by designers or ambassadors. This method mainly plays the role of advertising propaganda, its purpose is to attract customers' attention to clothing brand or commodity characteristics, deepen the understanding of customers' brand, and make the customers have a deep impression. It is characterized by vivid image, visual impact and strong publicity and promotion function, which is conducive to forming brand association and enhancing brand awareness.