Window Displays Give Instant Results To Sales.

In the window display of a clothing store, the window should be echoed inside and outside, and the model dress must be uniform. Do not display the clothes with broken color codes in the display window, so as not to mislead consumers and affect the sale of other goods, resulting in waste of resources. As a brand clothing operator, we should pay more attention to window display and spend more time to create a beautiful home with brand display.

The shopkeeper can choose the specific window display form according to the size of the retail shop, the characteristics of the merchandise, the window structure and the consumption demand. Generally speaking, there are comprehensive, systematic, thematic, close-up and seasonal styles.

The synthesis is a comprehensive display of many irrelevant commodities in a window to form a complete window advertisement. Because of the great differences between products, we must be careful when designing, and do not make them look cluttered. There are three comprehensive display methods: horizontal, vertical and unit display. If the wedding articles are displayed in the window advertisements with "wedding articles" as the contents, the windows will be arranged as wedding scenes. The whole display will be decorated with a red character as the keynote, and a "word" will be decorated in the center of the shop window, so that all the items such as bedding, furniture, household appliances, glass containers, clothing shoes and hats and general merchandise can be displayed together. Some goods can be configured in a symmetrical form. This window list is not directly related to commodities, irrespective of each other, but it can link them up under a certain topic and give people Lenovo and stimulate new desire to buy.

System display generally requires larger window area and can be displayed in a display window according to different standards of merchandise. It can be specifically divided into homogeneous, homogeneous, different types, similar, different quality, different quality goods display windows.

Thematic style takes an advertisement topic as the center. It focuses on a specific event, organizing different types of merchandise to display, and conveying a theme to customers, such as World Cup display. It can be divided into festivals, scenes and events. Figure two shows a cartoon thematic display.

Close-up use of different forms of art and processing methods, focusing on a commodity. It is suitable for advertising of new products and special products. It mainly displays the close-up of a single commodity and commodity model.

Seasonal patterns are mainly based on seasonal changes to display seasonal commodities to meet the psychological characteristics of customers buying in season, which is conducive to expanding sales. In addition, according to the opening degree of the display window, it can be divided into three types: closed, semi closed and open.

Closed: a typical closed window display, using the scene design. The medium and high power spotlights are used on the top and side of the window, and the non poly warm lighting is used on the background. The whole lighting system gives the windows a gentle warm tone. Hanging curtains, wooden lockers, table lamps, books, red wine and premium carpet on the ground create a warm living environment. Two female models leaned over the cupboard, and the other sat on the chair, using a very comfortable and lazy posture. Thus, a scene is set up in front of customers: 10 at night, two girls with cultural accomplishment and quality of life, chatting at home in a comfortable environment. And what they wear is brand clothes.

Semi closed: semi closed Window display It is achieved through incomplete separation of backplanes. A large number of spotlights at the top and sides, and the background of the non poly lighting, so that the bright windows throughout the display. Similarly, this is also a bedroom scene, a picture frame of a galloping horse, a pile of books, a man's shirt stacked on the ground, and a national decoration drum, which reflects the unusual taste of this man in his hands: a man of high vision, fond of reading, and eager to travel. The visual space on the back side of the backboard left behind the shop is just the locker for this room. The style of clothes in the locker can be echoed with the clothes worn by men. This form of echo technique makes customer Unconsciously, he wanted to enter the store and explore the closet.

Open style: the most important feature of the open window is that it has enough affinity, which is most vividly reflected in the window of LANVIN. The top of the display is high-powered spotlights. The direction of the light is a table full of utensils and candlesticks, with several female models standing on the side. Judging from the mess of the table and the dressing position of the model, this is no doubt a close supper, and the guests enjoy it very much. Confident, comfortable, casual and popular brand style. display The designer deliberately created inadvertently, trickling out. And the performance of this scene through candlelight dinner is not only novelty, but also increases the affinity of storefront, so that the window can be perfectly integrated with the entire storefront.

When choosing window display methods, clothing operators should design their own window display more scientifically and perfectly according to their own brand style and social psychological acceptance. Let's work hard together, start from the window, and work together to create a beautiful home for brand display.