Master Shop Display Art And Visual Beauty To Attract Customers.
In this age of advocacy of creativity and individuality, how to enhance the image of shops and how to add visual beauty to shops has become a matter of great concern to all.
Today we share with you the secrets of effectively enhancing the image of our shop -- display, by focusing on 4 aspects of shops, to add a score to store vision and sales performance.
Visual proposition is a topic that shops revolve around a given time. It conveys the brand's lifestyle, brand spirit, collocation, fashion trends, sales themes, market themes and physical goods.
The visual theme of the retail store is usually located in the shop window or the entrance of the store. The goal is to make a visual attraction, stimulate the store and strengthen the brand impression.
Take the sports brand NIKE as an example, the entrance of its windows and shops is fully used for the pmission of visual themes.
NIKE's windows often convey information about goods, which is different from that of leisure brands. NIKE's products are more functional and scientific, and convey the function of merchandise itself. The selling point has almost become the principle of NIKE's window design.
There are many combinations of shop windows, such as POP, POP+ models, POP+ props, POP+ models and props.
NIKE has a special location at the entrance of the shop called RUNWAY.
The origin of this name is closely related to the development of running shoes for athletes at the beginning of NK.
RUNWAY and windows together constitute a visual proposal for NIKE, which conveys thematic information about product mix and season sales themes (seasonal market activities or discount promotions).
Owning a visual proposition is just the first step to start shop vision. Next, we will focus on the visual theme of the store's key area display design.
In the store, we will define several key areas: the most convenient area, the second convenient area and the inconvenient area according to the behavior and convenience of customers staying, entering, visiting, trying, buying.
As a key area (the most convenient area) display, the purpose is to focus on important products for visual recommendation.
Whether the fashion brand or leisure sports brand, the key area display is the most prominent and lasting theme in the store.
The modes of display are: high and low exhibition stands, group models, exhibition booth + model, hang up + model, booth + hang up + model and so on.
The purpose is to maximize the display of the theme clothing, so that the unit space can be integrated into a key visual theme, so as to create a theme atmosphere and enhance brand impression.
The functional and scientific properties of props often determine the overall effect of store display.
Good prop design can highlight theme stories and increase.
display
At the same time, satisfy customers' selection and try best.
Before the design of props, we should first classify the whole props in the shop as a whole.
For example, any retail clothing store will use the following four categories: clothing wall, island props, body models, special props.
First,
clothing
Slab walls are usually divided into three regions: display areas, highlighting new products, making use of models and hanging mainly; striking areas, highlighting the selling points of clothing patterns, mainly using overlapped forms; capacity areas, matching with display areas, meeting customers' fitting requirements, and hanging on the side.
Secondly,
Central island prop
It is usually echoed with the latest clothing wall, which satisfies the principles of the same series, theme and matching, so that customers can try and choose alternatives.
Whether it's a sports brand or a leisure brand, the display of central island props is just hanging, stacking, side hanging and so on.
Therefore, the design of the props should not only satisfy the clothing, highlight the key commodities, but also have enough capacity to meet the display of goods.
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