Grasp The Visual Beauty Of Store Display Art To Attract Customers

In this era of advocating creativity and individuality, how to improve the image of the store and how to add color to the overall vision of the store has become a matter of great concern. Today, we share with you the secret of effectively improving the image of the store - display. By focusing on the four aspects of the store display, we will add points to the store's vision and sales performance.

A visual proposal is a topic that the store launches around at a certain time to convey the brand's lifestyle, brand spirit, collocation, fashion trend, sales theme, market theme, physical goods and other information. The visual theme of retail stores is usually set at the shop window or the entrance of the store, with the goal of visually appealing, stimulating the entry of the store and strengthening the brand image.

Take the sports brand NIKE for example, its window and store entrance are fully used to convey the visual theme.

NIKE's window is more often used to convey information about goods. Unlike leisure brands, NIKE's products are more functional and technological, and conveying the functional selling points of goods itself has almost become the design principle of NIKE's window. There are many combinations of shop windows, such as POP, POP+models, POP+props, POP+models+props, etc.

NIKE has a special position at the entrance of the store called RUNWAY. The origin of this name is inseparable from the development of running shoes for athletes at the beginning of NK. RUNWAY and the shop window together constitute NIKE's visual proposal, which conveys the theme information of product matching and seasonal sales theme (seasonal marketing activities or discount promotions).

Having a visual proposal is just the first step to add points to the store's vision. Next, we will focus on the display design of key areas of the store around the visual theme.

In the store, we will define the most convenient area, sub convenient area and inconvenient area according to the customer's behavior and convenience of staying, entering, visiting, trying on and buying.

It is displayed as a key area (the most convenient area) for the purpose of visual recommendation of important products. Whether it is a fashion brand or a leisure sports brand, the display in the key areas can highlight and continue the theme of the season most in the store. The display methods are usually: high and low booths, group models, booths+models, hanging+models, booths+hanging+models and other combinations. The purpose is to maximize the display of theme clothing, make the unit space constitute a complete key visual theme, to create a theme atmosphere and strengthen the brand image.

The function and science of props often determine the overall effect of store display. Good prop design can highlight the theme story and increase display It is interesting and at the same time, it can satisfy customers' selection and try on to the greatest extent.

Before the design of props, the overall props in the store should be classified as a whole. For example, any retail clothing store will use the following four categories: clothing board wall, Nakajima props, full body models, and special props.

first, clothing The panel wall is usually divided into three areas: exhibition area - highlighting new products, mainly using models and hanging; Impact area - highlight the selling points of clothing patterns, and mainly use the form of folding; Capacity area - cooperate with the exhibition area to meet the customer's trial wear requirements, and the side hanging is the main form.

secondly, Nakajima props It usually echoes the recent clothing board wall, meets the principle of same series, same theme and matching, and is convenient for customers to try on and select alternatives. Whether it is a sports brand or a leisure brand, Nakajima props are displayed in front, stacked, and side hung ways. Therefore, the design of props should not only meet the requirements of hanging clothes, highlight key commodities, but also have enough capacity to meet the requirements of goods display.