How Clothing Stores Plan Scientifically For Goods And Businesses

In actual work, we often do not pay attention to the classification of goods, will randomly classify the goods, usually financial and sales attention is only the number of goods, so the entire data analysis is reduced to statistics, so that we spend a lot of resources obtained data can not get the real use, and thus lost more sales opportunities.

Dealers in the clothing industry should set up their own products according to their own characteristics of their products, the consumers and the personality of their respective regions, so as to accurately grasp their own market and enhance their competitiveness. Now let's talk about how to establish a scientific classification of goods.

There are several levels of classification of goods:

The first stage is basic classification: year, season, category and series.

Second stage precise classification: listing month, type and fabric.

The third stage is based on the classification of display and Collocation: collocation, price segment and color system.

The classification of the first stage is relatively easy. The key is to classify the dealers according to their own characteristics, and to set up the details of the classification from the perspective of their own analysis, and the classification should be forward-looking.

The second stage of classification can more accurately operate the stock on hand. Through this classification, you can know your goods more accurately, understand your sales trend, and make a scientific plan for the future.

Listing month: simple seasonal division can not reflect the subtle changes in the market. We should distinguish the different market bands, and now the international brands can be listed on the weekly band. If we simply divide the two seasons of spring, summer and autumn and winter, the long sleeved T-shirts and short sleeved T-shirts that belong to spring and summer can not be distinguished in detail, which will affect our judgement of the quantity of goods in season.

Type: in order to reflect the change of the market's tendency towards clothing styles, we need to subdivide the products into each item. For example, T-shirts can deduce lapel, V collar, round collar and so on, so we can analyze the preferences and trends of the market through this classification.

Fabric: Fabric The description can help us understand consumers' cognition of fabrics, and control them from the perspective of fabrics.

The third stage is from Goods organization From the perspective of display, we analyze products:

Collocation: in recent years, everyone is talking about winning the terminal, but this can not just stay in the slogan stage, find out the terminal display goods. collocation This is an important guarantee for achieving this goal. Taking women's clothing as an example, a jacket needs to know the sales of its matching skirt and trousers, and then we can know whether the skirt or trousers are preferred under such a pattern in this area. We can also find out what kind of collocation we should adopt from these sales records in order to achieve the associated sales.

Price segment: it is based on the indication of the consumer's acceptance of the price in the region. For example, we will set the price range below 200, 200-500, 500-1000 and 1000. Through the analysis of inventory, we can grasp the matching degree between the price of goods and the potential consumption ability of the region, and we can also understand the degree of recognition of consumers in the region through the analysis of the price interval of sales analysis.

Color: a clear commercial division of colors enables us to understand the color perception of the market in different categories of goods, and also to analyze the trend of color and check the matching degree between our products and fashion trends.

Many dealers who have rich experience in operation say in their hearts, "I know all of these things", but these are all in your mind, which are not helpful to the development of enterprises. Only by fixing the standards in mind by information system, can they become a ruler to measure business activities, so as to effectively promote the development of enterprises.