Zhejiang Yiwu Ski Industry Hot Business Owner Sells 500000 Pieces Of Quick Drying Clothes In A Single Transaction

"We received a single order of 500000 pieces of ski fast drying clothes from customers in the three eastern provinces, which is our most centralized place of ordering in China." Wang Deyou, vice president of the General Chamber of Commerce of Yiwu City, Zhejiang Province, and head of a local clothing company, said that the Spring Festival holiday is coming, and the factory production line is going to be open for holidays. He is also ready to go overseas to learn about the sales of ski products Visit customers and plan to expand the market.

Wang De has displayed samples of ski fast drying clothes. Photographed by Dong Yixin

In recent years, the enthusiasm of the people to participate in ice and snow sports has continued to rise. Skiing has become a popular project. Ski equipment markets such as skis, ski shoes and clothing, and protective gear have also ushered in growth opportunities. Before the Spring Festival holiday, it is one of the peak consumption seasons in the domestic ski market. Yiwu has the title of "the world's small commodity capital", and the "hot" of the ice and snow economy is having a "chain reaction" locally.

"I have been engaged in the business of thermal underwear for more than 10 years. In the second half of 2022, we found that the ice and snow economy is very hot through big data. In addition, thermal underwear and ski clothes have something in common. Some of my former customers also have such purchase needs, so we opened several new production lines. We recruited designers and signed a doctor's degree program with Donghua University to jointly develop fabrics, so the business started with excitement. " Wang De said.

Wang De has never been to a ski resort before. After doing skiing business, he flew to the three eastern provinces to "kick start" and experience his own ski clothes from the perspective of consumers.

"After coming back, I will discuss with the R&D team and the design team to upgrade the product in terms of bacteriostasis, quick drying, and fit." He said that in 2024, the company will produce a new model almost every day to meet the needs of customers at home and abroad, and the annual business volume will increase by 10% year on year.

Guo Shun, the person in charge of an e-commerce enterprise in Yiwu, also grasped the opportunity. In 2021, he once sold gloves and began to transform into a ski glove monopoly, gradually expanding to the whole category of ski equipment, and also established his own brand.

"At present, we have five live broadcasting rooms, each broadcasting for 16 hours every day, with 15 anchors working in shifts, and the average daily turnover of about 5000 orders." Guo Shun said that background data showed that consumers in the Yangtze River Delta, the Pearl River Delta, and the Beijing Tianjin Hebei region were the main force in placing orders.

"Skiing has a long history in China, and Chinese local ski equipment brands can" go global "with the help of cultural stories. We are trying." Guo Shun said that in 2025, the company will make efforts in cross-border e-commerce. For example, open accounts in multiple overseas social media and put advertisements to increase brand exposure.

(Source: China News Network)