On January 12, 2025, a "classic" fashion pageant - rattan mold year-end fashion pageant was staged in Beijing Haijia School BIBA Stadium. This activity was jointly created by rattan mold culture and the influential Long Manchen AM/JASMINE clothing brand in the fashion field. With the theme of "salute classic · instant supermodel", the age group of models is composed of 6-70 years old, breaking the age barrier of traditional fashion shows, and bringing the audience a visual carnival with both originality and warmth and multi charm.
The organization of this event, Tengmo Culture, is committed to the spread of fashion culture and the cultivation of model talents, and has become a prominent figure in the industry. With the concept of diversity and inclusiveness, it breaks the boundaries of traditional fashion and actively promotes the integration of fashion and different fields. ?
In terms of model training, Tengmo Culture has a professional team of teachers. With rich experience and keen fashion insight, it provides all-round guidance for models. Whether it is walking skills, body training, or understanding and grasping of fashion style, they are elaborately crafted to help models grow into fashion practitioners with professional quality and unique charm. The activity model series is led by President Liang Chen, and the adult middle-aged and elderly series is led by Susa.
Rattan mold culture actively holds various fashion activities, and this year-end fashion festival is one of its elaborately built stages. Through such activities, models of different ages and backgrounds are provided with opportunities to show themselves, and fashion lovers are also provided with cutting-edge fashion experience. It focuses on tapping the personality and potential of the models, encouraging them to show their true and confident self, so as to shine brilliantly on the catwalk. ?
Rattan mold culture has established good cooperation relations with many fashion brands. The clothes of this show are all from Long Manchen AM/JASMINE, which is also the brand of Liang Chen, the co-founder of Rattan mold culture. Through the combination of strength and strength, it not only provides a platform for the brand to display, but also expands a broader space for the development of models themselves. In the constant exploration and innovation of the fashion industry, rattan mold culture is gradually becoming an important force to promote the diversified development of fashion.
As the focus of the show clothing, Liang Chen, the co-founder of rattan mold culture, created the original high fashion brand Long Manchen AM/JASMINE, which is undoubtedly the core highlight of this grand ceremony.
The brand name AM of Long Manchen consists of the initials of the manager himself and his daughter, whose English name is JASMINE. Since the establishment of the brand in 2013, Liang Chen, the manager, has experienced marriage and children, and more love between parents and children has been integrated into the design. Liang Chen is not only a brand designer, but also the manager of Teng Mo, a model company. She is specialized in model performance and pop music. After entering the fashion industry, she will study fashion editing. She was born with a passion for design and research on fashion and aesthetics. As a model, she is familiar with fashion trends; As a fashion director, she knows the design and arrangement of dance beauty structure; As a musician, she knows the key to the combination of music and show; As a model instructor, she knows how to make the model perform the clothes more perfectly; As a mother, she knows how to integrate "love" into design.
The venue of the show, Beijing Haijia School, turned into a fashionable dream stage on the day of the event. When you enter the stadium, the lights are as bright as stars and shining on the catwalk, as if you are quietly looking forward to the appearance of models, and jointly write a fashion chapter across age boundaries.
Beijing Haijia School, founded in 2006, is a modern school based on modern education concepts, rooted in Chinese culture, advocating "love and happiness", lively, free, democratic and harmonious. The name of the school is "Haijia", because of the good wish of "Haijia embraces all rivers and praises words and deeds". Haijia's vision is to be a model of bilingual education, rooted in China and with the world in mind. Haijia School has an international high-level and stable teaching team with an average teaching age of more than 12 years. There are more than 145 foreign teachers, and the proportion of Chinese and foreign teachers reaches 1:1. More than 80% of teachers have master's degrees, many teachers have doctoral degrees, and 90% of teachers have overseas education background. Since its establishment, Haijia School has won widespread praise from parents and society for its excellent educational achievements. Over the years, Haijia students have steadily improved their performance and the progress curve is clear.
79% of Haijia 2024 graduates have been admitted to the top 30 universities in the world, and 92.3% of Haijia 2024 graduates have been admitted to the top 50 universities in the world. They have won a total of 15 million scholarships, with 250000 per capita. Haijia School pays attention to and guarantees every student's promotion. Jiaji Plan and Niujian Society escort gifted students. Here, every student can be seen, supported, realized and broken through.
The location of the large film before the year-end fashion grand show of rattan mold was Haohua Cultural and Creative Park in Cuigezhuang, Chaoyang District, which was originally a branch factory of Guolian in the eastern suburbs of Beijing, and was rebuilt and operated in June 1996. The park adheres to the concept of "transformation and reuse" of the original buildings. Since 2016, focusing on the theme of international cultural exchange and innovation and creativity, the original buildings and the park environment have been upgraded. Adhering to the concept of "green, low-carbon, open and integrated", Haohua Cultural and Creative Industrial Park has gradually formed international cultural exchanges, classical culture inheritance, international design and production Gathering of online celebrity live broadcast related industries. In 2023 and 2024, it was successively rated as Beijing Municipal Cultural Industrial Park by the Publicity Department of the Beijing Municipal Party Committee.
This event sponsored the Leisheng Red Wine of Fangyuncang Winery. Yuncang Winery is a wine wholesale and retail platform, which provides online stores and cloud warehouse delivery according to traditional business methods, operates a variety of wine products, and deepens supply chain support and services. It is a member unit of China Alcohol Association. Yuncang winery is the combination of Yuncang and winery, which makes the traditional wine business online. The main products of Yuncang Winery are Leisheng red wine endorsed by the famous director Zhang Jizhong, heroic white wine co endorsed by the actor Wu Qihua, and spiced red wine endorsed by the singer Pan Meichen FENDI CLUB Beer, etc. In 2023, Yuncang Winery will carry out strategic cooperation with more wine producing enterprises, build sales channels for multiple enterprises under the premise of unifying the brand, and has transformed from a single red wine supplier to a multi category and multi brand wine business platform.
The theme of this activity is "pay tribute to the classic · instant supermodel", which is like a flexible silk thread, skillfully and tenaciously runs through every detail of the ceremony, perfectly integrates with the scene, and plays together the magnificent movement of fashion and classic. ?
At the event site, the theme color of the sapphire set was like a torrent of noble and pressing, catching everyone's eyes instantly. The stage is meticulously built with sapphire blue as the base color. Under the light, it is shining with bright and mysterious light, demonstrating the unparalleled luxury texture, injecting soul into the whole space, and creating a quiet and profound atmosphere, such as stars twinkling in the quiet night sky. Whether it is the classic reproduction of the retro style or the innovative interpretation of modern elements, they all glow with dazzling light in this wonderful background, and feel the powerful charm of fashion.
This show showed two groups of fashion series: Long Manchen AM/JASMINE Fashion Week high set series and tailored suit series. Behind each suit designed, there is a design intention to pay homage to the classic - inspired by the legendary Saint Laurent show. The classic suit, through the changes of unique tailoring and detail decoration, presents a striking spark of retro and modern collision; The slim shape and the customized name embroidery on the stiff neckline and cuffs not only continue the style of Saint Laurent, but also fit in with the current trend of diversified aesthetics, making the classic come back to life.
Each suit is precisely customized according to the model's figure, showing the brand's ultimate pursuit of process details. Its fabrics are carefully selected. They are top fabrics carefully selected by Liang Chen, the designer. They are soft, skin friendly and neat. You can feel the luxury quality contained in the delicate texture with a touch.
The design of the silhouette is more subtle. The tough shoulder cut gives the wearer a strong temperament. The proper pinching and pleating treatment highlights a neat figure. The flexible design of the hem adds elegant rhythm to every step. It exudes mature and confident female charm regardless of movement. The model lineup of this show is also unique, showing fashion charm from different age levels.
Career model series shows the power of "paying homage to classics and role models". Rattan model tutors and professional models appeared in a professional manner, with precise steps and powerful aura, bringing the charm of clothing to the extreme. They wear the high definition series of Long Manchen AM/JASMINE Fashion Week, which is a perfect combination of magnificence and brilliance. Every turn and every look conveys the power of fashion, provides a high-level fashion demonstration for the whole audience, and leads the direction of fashion trends.
Teenager/children series, which can be called "salute classic, academic and fashionable"
Teenager series: Young young models wear tailored suits and become fashionable academic trendsetters. The slim suit and personalized tie highlight the unique taste, and the details are full of classic and trendy sparks. The young people's sunny self-confidence makes the show full of vigor and vitality, just like building a desirable campus scene, leading people to experience a different kind of youth fashion charm.
Children's series: cute children's models, dressed in well-designed suits, instantly turned into exquisite academic elves. Here, classic elements and childlike style are skillfully integrated. The mini suit jacket is matched with college style glasses, and every detail shows the collision between classic and childlike style.
The middle and old age series is "to salute the classic, to salute the power of 'her'". Elegant sisters aged 35 - 70 became the main characters on the stage. They wore costumes to pay homage to the classic Saint Laurent show, which perfectly combined retro and modern.
Among them, Ms. Su Sha, the international judge of "the mother of Chinese models", served as the opening model of this series. Her slim suit shape, exquisite details, strong neckline and exclusive name embroidery on the cuff certainly do not show the high level of clothing. It shows women's ability and confidence, and highlights the elegant charm after years of precipitation. More than one hundred modern sisters explained that fashion has nothing to do with age with firm steps. Beauty is a force that transcends time, making the audience deeply feel the unique charm of classic fashion at different ages.
This rattan mold year-end fashion festival is not only a visual carnival, but also a deep tribute to fashion and classics. It breaks the age limit, allowing people of different ages to shine together on the catwalk, showing the diversified charm and infinite possibilities of fashion. Through this grand ceremony, we saw the inheritance and innovation of classic fashion in modern times, felt the unique fashion power contained in each age group, and let us look forward to the development of future fashion.
The success of this event is inseparable from the strong support of the following sponsors: Beijing Haijia School, Beijing Haohua Cultural Innovation Park, Yuncang Winery, etc. Thanks for the resources and help they have provided for the event, and they have jointly achieved this fashionable feast. We look forward to working together to create more wonderful things in the future!