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Gao Dekang, Chairman Of Bosideng Board Of Directors: Digital Intelligence Enables High-Quality Development Of Fashion Industry

2025/1/16 20:24:00 0

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　　 The end of the year and the beginning of the year is an important moment to summarize the past and plan for the future. In order to show the wisdom and foresight of industry leaders, share their successful experience and profound reflection in 2024, and look forward to the strategic plan and grand blueprint of 2025, Textile and Clothing Weekly has set up a column of "Quality Leadership 2025 · Pioneer Talk", which provides valuable enlightenment and reference for the industry through in-depth interviews with leaders of leading enterprises, clusters, markets and brands, Promote industrial exchanges and cooperation and jointly develop new quality productivity.

　　 In the context of the rapid rise of the digital economy, enterprises can only stand out in the fierce market competition and achieve steady and long-term development by keeping pace with the times and making innovations. In this issue of Pioneer Interview, we will approach Gao Dekang, the founder of Bosiden, chairman of the board of directors and president of Bosiden Group, and listen to him share Bosiden's valuable experience and unique insights in the practice of brand development strategy and digital transformation, providing valuable examples and inspiration for the transformation, upgrading and high-quality development of China's high-end textile industry.

　　 Deepen the cultivation of the main industry, innovate and develop

　　 Bosiden is well aware of the necessity of deepening its main responsibility and avoiding homogeneous competition. In recent years, Bosiden has focused on the two dimensions of "fashion creativity" and "scientific and technological innovation", constantly pushed through the old to bring forth the new, enriched the brand product matrix, and avoided "involute" competition.

　　 According to Gao Dekang, the launch of climbing series, skiing series, high-end outdoor series, extreme cold series and other categories has increased the quality supply of the market, highlighted the brand's excellent quality and exquisite workmanship in the field of high-end down jackets, and met consumers' dual needs for warmth and comfort in extreme environments; The first launch of innovative categories such as windbreaker down jacket series, thin down jacket series, high goose down three in one rush jacket down jacket series not only broadens the track of down jacket industry, but also makes down jacket with high quality, high beauty and high-tech content the first choice of Chinese consumers in winter.

　　 In Gao Dekang's view, the new quality productivity is the key to the sustainable and high-quality development of enterprises at present, and the textile and clothing industry has already gone beyond the traditional inherent category and become a modern industry integrating fashion creativity and scientific and technological innovation. Bosiden will integrate the world's leading resources, increase investment in scientific and technological research and development, layout the innovation chain around the industrial chain, and build a perfect product technology research and development system. Through joint innovation with international design institutions, colleges and universities, actively explore the development and application of new materials, new categories and new technologies, build hard core strength with scientific and technological innovation, bring consumers higher value products and better consumption experience, and lead the new trend of industry development.

　　 Digital intelligence enables R&D and innovation

　　 With the digital economy sweeping the world, the deep integration of digital technology and industrial development has brought unprecedented development opportunities for the textile and clothing industry. Gao Dekang said that the digital transformation and scientific and technological innovation of China's textile and clothing industry are promoting the innovation of consumer goods and scene expansion, and the close combination of brand and technology is also constantly improving the competitiveness and influence of China's textile and clothing brands in the world.

　　 Posideng actively responded to the requirements of the Central Economic Work Conference on scientific and technological innovation leading the development of new quality productivity, and deeply integrated the new generation of digital technology into the traditional business model of down jacket. By integrating big data into the key links of enterprise design and development, procurement and manufacturing, warehousing and logistics, retail operations, user services, etc., the full link collaboration of consumer centered digital "research, production, supply, marketing and service" has been realized, which has greatly improved the enterprise's operational efficiency, decision-making accuracy, collaboration efficiency and talent efficiency. For example, Bosiden, with the help of AI technology, has enabled the traditional design mode, established a new AI big data driven fashion design R&D mode, and this year launched the first single shell assault suit series launched by AI intelligent design, which has been highly recognized by the market and praised by consumers, becoming a vivid practice case of digital intelligence enabling the traditional industry.

　　 As the bright background of high-quality development, green development has become an inevitable trend of the times. Bosiden keeps pace with the times, puts forward the concept of "sustainable fashion", closely combines its own business with the "double carbon" strategy, focuses on green production and green consumption, and actively explores new models and paths for sustainable development.

　　 In 2024, Bosiden released the ESG strategic vision of "consumer orientation, leading sustainable fashion", defined the goal of "achieving net zero emissions in the operation process by 2038", and committed to integrating the concept of sustainable development into all aspects of enterprise operation and cooperation with more stakeholders. Strive to take the comprehensive lead of its own ESG capability, build the brand's sustainable fashion capability and open innovation ecology, work with all parties to build a community with a shared future for mankind, and set a benchmark for the sustainable development of the industry.

　　 Brand leads the strength of domestic products

　　 Gao Dekang said that the traditional industry is the "basic plate" of the real economy, but also the "main battlefield" of innovation and reform. Bosiden always sticks to the original intention of serving the country with industry, focuses on the core business, adheres to brand leadership, focuses on cultivating and creating new quality productivity, and strives to move from China's first to the "global leader".

　　 In the future, Bosiden will thoroughly implement Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era and the spirit of relevant Party conferences. On the new journey towards global leadership, Bosiden will take a high attitude of daring to do and strive to be the first, improve "quality" and move towards "innovation", and strive to write a new chapter of "world down jacket, China Bosiden, leading the new trend", In order to promote the modernization of Chinese style, we will contribute to the strength of the Bosiden brand and shine the glory of the Chinese fashion brand in the global down jacket market.