Quality Leader 2025 · Pioneer Talk | Bu Xiaoqiang: Leading The Garment Circulation With "New Quality, New Fashion And New Capability"

　　 The end of the year and the beginning of the year is an important moment to summarize the past and plan for the future. In order to show the wisdom and foresight of industry leaders, share their successful experience and profound reflection in 2024, and look forward to the strategic plan and grand blueprint of 2025, Textile and Clothing Weekly has set up a column of "Quality Leadership 2025 · Pioneer Talk", which provides valuable enlightenment and reference for the industry through in-depth interviews with leaders of leading enterprises, clusters, markets and brands, Promote industrial exchanges and cooperation and jointly develop new quality productivity.

　　 The new quality productivity and the national unified market are the two key points for high-quality economic development in China's modernization drive. The domestic textile and clothing professional market, which is in the "deep adjustment and transformation period", is actively exploring new formats and models to accelerate the development of new quality productivity.

　　 Guangzhou Hongmian International Fashion City (hereinafter referred to as "Hongmian"), which has won many honors such as "National Textile and Garment Creative Design Demonstration Park (Platform)" and "China's Top Ten Professional Markets" from the Ministry of Industry and Information Technology of the People's Republic of China, has always adhered to the development of "fashion, branding, internationalization, and digital intelligence" for more than 10 years, leading the traditional professional market to the "incubator" of original design brands And the upgrading of the fashion ecological port model covered by the whole industrial chain.

　　 In 2025, Khmer Rouge will step into the fourth "five-year development" deepwater area. Bu Xiaoqiang, Executive Chairman of Guangdong Garment Industry Association and General Manager of Guangzhou Cotton Rouge International Fashion City, was interviewed by this magazine. He summarized the innovative achievements and successful experience of the Fashion City in recent years, and shared the prospect and planning for the high-quality development of the market and industry in the next stage.

　　 Bu Xiaoqiang said that in the past year, the operation of Khmer Rouge achieved a recovery growth, and its overall performance exceeded expectations. In 2025, on the basis of stabilizing the scale, adjusting the structure and improving the quality and efficiency, Red Cotton will strengthen the positive interaction with Guangzhou Zhongdaemun and Guangzhou Chengda Fashion Plaza under the same Red Cotton Group, consolidate the "trinity" fashion industry development pattern, and form a strong fashion force.

　　 Innovative curatorial operation

　　 ——Drive market renewal, scene update and brand innovation 　　

　　 With the change of market environment and consumer concept, wholesale and retail are gradually integrated. The pursuit of interest, appearance and trend of the new generation of major consumers is constantly stimulating the spontaneous upgrading of brands and markets. Bu Xiaoqiang said that Khmer Rouge, which always leads the fashion in the industry, pays attention to both hardware shopping scenes and operation services to drive market renewal, scene updating and brand innovation, and always maintains competitiveness in the development of the industry.

　　 First, adhere to the principle of "one year for renovation and three years for upgrading". In 2024, Red Cotton not only successfully passed the annual supervision and audit of the ISO quality management system, but also carried out hardware transformation, environmental optimization and scene upgrading for the Fashion City, making the atrium of 5-8 floors a multi-functional fashion area for buyers to rest and interact; Promote the upgrading of the store image of merchants, keep up with the international trend of display design, and create a dynamic business atmosphere.

　　 Second, realize "theme in season, activity in month and scene in week". Regular replacement of "new skin" in the public area to create punch points and art installations with different themes; There are two annual Khmer Rouge International Fashion Week, ordering season, purchase festival and other activities all year round. As the leading market of Liuhua Business District in Yuexiu District, it actively participates in important fashion business activities in Yuexiu District. For example, participate in the 2024 China Liuhua International Fashion Festival and recommend "Fashion Liuhua" to consumers at home and abroad; Participate in the "Guangzhou Global Consumption Season PRO MARKET", a continuation activity of the China International Consumption Center City Boutique Consumption Month, and be listed in the "Must Go Market in the Bay Area", to show the vitality of trade and promote characteristic consumption.

　　 Third, promote originality and strongly shape the "red cotton" designer brand matrix. In recent years, according to the Group's development orientation and strategy, Red Cotton has focused on cultivating original designer brands, sorting out and optimizing the merchants in the market, and gradually formed a brand matrix with "strong original design ability, strong supply chain ability, and strong brand operation ability". There are more than 1000 merchants, about 600 designer brands, and more than 30% of designers have overseas study background. Bu Xiaoqiang said that many merchants, out of recognition and trust in the business philosophy and operation capability of the Kapok Group, set up brand headquarters and designer studios in Guangzhou Zhongmen and Guangzhou Chengda Fashion City under the Group.

　　 Fourth, play a beautiful "international brand" to help Chinese brands develop "deep sea". As a long-term partner of international fashion systems such as Milan Fashion Week, PITTI UOMO Men's Wear Exhibition, etc. In 2024, it will be the first time to go to sea again after the epidemic. HIVE SHOWROOM, a subsidiary of Khmer Rouge, together with Chinese fashion designer brands SELAH, YOUWEI and JUNLI, will appear in the official exhibitions of Paris Fashion Week and Milan Fashion Week, and will open a flash shop with 10 Corso Como, an Italian boutique, so that Chinese fashion designer brands can deeply test the international market. In addition, Bu Xiaoqiang visited Seoul, a modern department store in South Korea, to have in-depth exchanges on fashion business model innovation, which was highly valued by the Korean fashion industry and the news media. The authoritative industry media in South Korea reported many times, and visited the central gate of Guangzhou on the spot to study, so as to promote the deepening and extension of China South Korea fashion cooperation to all aspects of the industrial chain.

　　 Creative Digital Fashion Week

　　 ——Energize brand momentum and accelerate the integration of data and reality

　　 Bu Xiaoqiang said that under the trend of digital intelligence in the industry, as the most eye-catching IP project of Kapok in the industry, and as the only urban fashion week, it was included in the key activity of the "Cotton Textile Consumption Season" of the Ministry of Commerce. Since 2023, the Kapok International Fashion Week has accelerated its progress to digital intelligence fashion week, focusing on the upgrading path of fashion commerce in the context of the Internet, creating momentum and enabling businesses, Leading industry change.

　　 For example, the 12th and 13th Khmer Rouge International Fashion Week, which will be successfully concluded in June and November 2024, focused on the whole industry chain linkage, original design, art trend, digital intelligence and other hot spots, and held more than 100 brand shows, brand ordering meetings, e-commerce product selection meetings, hot trend x fabric selection meeting, fabric x artist co exhibition, trend flash and other activities, It attracted more than 2000 clothing brands, 500+fabric suppliers, 5000+clothing designers, 1000+clothing anchors and fashion experts, and more than 50000 offline participants. The frequency of browsing on all platforms and live broadcast rooms of the whole network, as well as social media clocking and forwarding exceeded 20 million.

　　 The "power" of digital intelligence is intuitively reflected in the data. During the Fashion Week, more than 500 clothing brand merchants on the 5-9 floors of the Fashion City started ordering new products in the new season at the same time, attracting more than 10000 agents, purchasers and buyers from all over the country to choose products, purchase, order and trade docking; The Fashion Week Organizing Committee also organized merchants to participate in the promotion activities for C-end consumers to comprehensively boost consumption. According to the feedback of a merchant operating men's fashion brand in the cotton field, the buyers who came to order during the fashion week were more accurate, and the attendance rate of appointments reached 90%. In addition, the brand also gets customized promotion services during Fashion Week, such as traffic support of e-commerce platforms and social platforms.

　　 Bu Xiaoqiang said that, on the one hand, Khmer Rouge focuses on content and services to make the Digital Fashion Week from concept to practice; On the other hand, it actively docks and introduces high-end industry resources and digital and intelligent resources. For example, jointly build a digital and intelligent platform for the Zhongmen Fashion Port industry with the Circulation Branch of China Textile Federation, and create a benchmark for the digital and intelligent development model of the industry; Also, with the cooperation of China Textile Federation Circulation Branch, China Garment Designers Association, China Textile Industry Enterprise Management Association and other national industry institutions, a series of professional and high-level forums and conferences were held around issues such as industrial digital intelligence, supply chain integration, etc., to promote the digital and real integration development of the fashion industry; We also held training seminars on live broadcast e-commerce, overseas e-commerce and other platforms together with Tiaoyin, Xiaohongshu, Alibaba and other platforms to improve the e-commerce capabilities of enterprises.

　　 "Nothing is impossible without determination."

　　 In the face of a sluggish economy and cold expectations, how should we break the situation in 2025—— "Breaking the game means breaking oneself and constantly surpassing others," said Bu Xiaoqiang. "Nothing can be done without determination."

　　 Innovation makes everything possible. Looking forward to the development trend of the industry in 2025, Bu Xiaoqiang analyzed that more and more consumers will go out of their homes to feel the offline world again. "Consumers have begun to pursue deeper emotional connection and spiritual resonance, such as the feeling when touching clothes and trying on clothes with their own hands, which can only be obtained in the real offline interaction." With the proportion of cultural tourism, outdoor, offline shopping, etc. in consumers' life rising gradually, clothing enterprises should grasp the trend and constantly innovate products and fashion scenes, Let consumers go out of the home, integrate into the offline and link brands.

　　 Year after year, year after year. The fashionable concept of "moving towards the new" has been practiced by Khmer Rouge for more than ten years. "In the closing year of the 14th Five Year Plan, Khmer Rouge will implement and detail the development of new quality productivity, continue to innovate in the scene, platform and international development, and do a good job of benchmarking and demonstration on the way of high-quality development of the industry," said Bu Xiaoqiang, "Only when the whole industry thinks about one thing, makes efforts to one thing, and seizes every opportunity, can we continue to enhance confidence and gather strength in the development and walk more steadily in the future."