The Opening Ceremony Of "Fashion Liaoning Ice Dance Nishang" Ice And Snow Fashion Week Opened In Shenyang, Liaoning

On the afternoon of January 20, the opening ceremony of "Fashion Liaoning Ice Dance Nishang" Ice and Snow Fashion Week opened in Shenyang, Liaoning Province. Jiao Pei, full-time vice president of China National Garment Association Tong Zhao, Deputy Secretary General of Liaoning Provincial People's Government Attend the opening ceremony and deliver a speech. Guo Bin, Deputy Director General of Liaoning Provincial Department of Commerce Release the activity plan of Ice and Snow Fashion Week Wang Chong, President of Liaoning Textile and Clothing Association Read out the proposal. Zheng Yan, Deputy Director of Liaoning Provincial Department of Industry and Information Technology 、 Ai Fanglin, Deputy Director General of Liaoning Provincial Department of Culture and Tourism 、 Wang Dong, Deputy Director of Liaoning Provincial Sports Bureau Attend the opening ceremony.

In order to implement the decisions and arrangements of the Party Central Committee and the State Council, further strengthen the linkage between the internal and external markets, release the consumption potential of textile and clothing, and help the "Tenth Five Winter" to continue warming up and ice and snow economic development, according to the relevant requirements of the Ministry of Commerce, the Department of Commerce of Liaoning Province is scheduled to carry out the "Fashion Liaoning Ice Dance Nishang" ice and snow fashion week series activities from January 18 to 26, 2025. The event was hosted by the Department of Commerce of Liaoning Province, jointly hosted by the Department of Industry and Information Technology of Liaoning Province, the Department of Culture and Tourism of Liaoning Province, the Sports Bureau of Liaoning Province, and co organized by the Liaoning Textile and Clothing Association.

Jiao Pei, full-time vice president of China National Garment Association In his speech, he said that ice and snow sports and culture are rising globally, especially in China, where the ice and snow economy and related industries are growing rapidly. The fashion week combining ice and snow elements and fashion design will display Liaoning's ice and snow fashion culture, attract fashion resources and creative inspiration, and promote science, technology and innovation in the ice and snow clothing industry. The National Development and Reform Commission issued a plan to support the cooperation between equipment manufacturing enterprises in Northeast China and scientific research institutes to strengthen the research and development of ski suits and other products. The 2028 Winter Games will be held in Liaoning, providing policy and market opportunities for local garment enterprises. Liaoning garment industry has a solid foundation and has many industrial clusters. Clothing enterprises are outstanding in the ice and snow economy, laying the foundation for industrial development. Liaoning garment enterprises should use Fashion Week to enhance brand image and competitiveness, strengthen innovation, expand the market, cooperate with scientific research institutions, and improve product research and development capabilities. Liaoning is expected to occupy an important position in the field of ice and snow fashion and make contributions to the sustainable development of the featured textile and clothing industry.

Deputy Secretary General of Liaoning Provincial People's Government Tong Zhao In his speech, he said that the activity of Liaoning Ice and Snow Fashion Week demonstrated General Secretary Xi Jinping's idea of "ice and snow are also golden mountains and silver mountains", and was committed to transforming "cold resources" into "hot economy". Liaoning has a superior geographical position, which is suitable for the development of "green economy", "blue economy" and "white economy". Liaoning has actively adjusted its industrial structure and built a diversified and modern industrial system. 2025 is a key year, with the goal of building a trillion level industrial base, improving brand influence and market competitiveness, consolidating the consumer market, and promoting the steady growth of total imports and exports. 　　

Liaoning has significant advantages in the field of ice and snow economy, especially in the ice and snow clothing industry and equipment manufacturing. The annual output of cashmere overcoats in Dalian reached more than 7 billion yuan, accounting for 30% of the country; Dandong sports outdoor clothing annual output 150 million sets, accounting for 20% of the country; Anshan Xiliu market takes cotton padded clothes as the core, with an annual turnover of 80 billion yuan; The Tong'erbao market in Liaoyang has an annual output of more than 3 million leather garments, with an annual turnover of 5 billion yuan; Xiaobeihe cotton socks in Liaoyang have an output value of 3.2 billion yuan, ranking second in China. In the field of ice and snow equipment manufacturing, Dalian Bingshan Group and other key enterprises have an output value of 5 billion yuan, becoming an important national ice and snow clothing and equipment production base. 　

The 15th National Winter Games will be held in Liaoning. Liaoning will strengthen publicity and promotion, develop ice and snow equipment and cultural and creative products with Liaoning elements, and promote the ice and snow economy. We hope that through this activity, we can deeply explore the cultural connotation of Liaoning winter clothing, create innovative consumption scenes, promote the consumption boom of winter textile clothing, promote the high-quality development of Liaoning characteristic textile industry, show Liaoning style, and enhance the brand popularity of Liaoning.

　　 Deputy Director General of Liaoning Provincial Department of Commerce Guo Bin Release the activity plan of Ice and Snow Fashion Week. In order to implement the decisions and arrangements of the CPC Central Committee and the State Council, further strengthen the linkage between the internal and external markets, release the consumption potential of textile and clothing, and help the "Tenth Five Winter Plan" to continue to warm up and develop the ice and snow economy, according to the relevant requirements of the Ministry of Commerce, the Provincial Department of Commerce is scheduled to hold the "Fashion Liaoning Ice Dance Nishang" Ice and Snow Fashion Week from January 18 to 26, 2025, The "Fashion Liaoning Ice Dance Nishang" Ice and Snow Fashion Week in 2025 in Liaoning Province will be carried out simultaneously at the provincial and municipal levels. The Provincial Department of Commerce organized the opening ceremony and asked the Provincial Textile and Clothing Association to help guide enterprises to actively participate; Each city should take advantage of the consumption hot spots in the Spring Festival according to local conditions, combine the city's ice and snow economic development and the overall work arrangement of textile and clothing to promote consumption, and actively hold the ice and snow clothing fashion trend conference, the debut of new products, the special clothing festival, the special brand exhibition and sales, and other supporting activities for online and offline integration, business travel, sports and fitness. We should actively guide the integration and innovation of textile intangible cultural heritage and modern fashion, create new consumption hotspots of textile and clothing, promote new products, and actively promote the concept of green and healthy consumption.

Specific activity arrangement: 1. Carry out consumption promotion activities in combination with ice and snow sports venues; 2. Organize live broadcast activities to promote consumption in combination with cultural tourism scenic spots; 3. Organize production and marketing docking activities in combination with industrial development.

Wang Chong, President of Liaoning Textile and Clothing Association On behalf of Liaoning Textile and Garment Association, at the opening ceremony of Liaoning Ice and Snow Fashion Week, the following initiatives were put forward to strengthen market linkage, release consumption potential and help the development of ice and snow economy:

1、 Innovation drives consumption. Combine Liaoning ice and snow culture with international fashion, innovate technology and process, improve product technology content and added value, and meet consumers' diversified needs.

2、 Enterprise cooperation and resource sharing. Use the advantages of leading enterprises to drive the development of small, medium-sized and micro enterprises, form a competitive ice and snow sports clothing industry, and promote sustainable development.

3、 Expand the market and boost the economy. Take advantage of Liaoning's location and industrial advantages, seek international cooperation, expand the international market through exhibitions and cross-border e-commerce, and enhance brand awareness.

4、 School enterprise cooperation to cultivate brand. Strengthen school enterprise cooperation, develop new materials and technologies, train design talents, cultivate independent brands, and enhance the core competitiveness of the industry.

5、 Industrial chain synergy and sustainable development. Pay attention to the innovative application of new textile materials, and provide support for product innovation of brand enterprises.

Under the leadership of the provincial party committee and the provincial government, and with the support of various government departments, Liaoning textile and clothing industry will take advantage of the trend of the "Fifteenth Winter" to contribute to the comprehensive revitalization of the new breakthrough three-year action.

At the opening ceremony, three ice and snow clothing theme release shows were held with the theme of "ice dancing neon clothes", including professional ski clothing, practical ice and snow clothing, and creative ice and snow clothing Sketcher 、 Longsheng 、 JINLUOLAN ? Oushi 、 Lanjie 、 Haihe Valley 、 Dalian Polytechnic University 、 Lu Xun Academy of Fine Arts 、 Dalian Art College And other enterprises and colleges, aiming to let everyone feel the charm of ice and snow clothing and Liaoning brand in the form of fashion show!

After the opening ceremony, leaders and guests visited the "2025 Liaoning Ice and Snow Fashion Exhibition".

(Source: Liaoning Textile and Clothing Association)