Kung Fu Panda Rolls Up And Diversified Play Methods Ignite Consumption Enthusiasm

The Spring Festival of the Year of the Snake is approaching. Global products and consumer experience business have joined hands with a number of partners in China to bring consumers a series of innovative cultural feast. The Kung Fu Panda Year of the Snake series of activities were staged in Xi'an, Shenzhen, Harbin, Qingdao and Nanjing at the same time!

Kung Fu Panda's Spring Festival series of activities in the Year of the Snake span the north and south. The strategic layout of multi city linkage has a wider range of radiation and accurately reaches more consumer groups in different regions. Especially at the Spring Festival, the node of family reunion and national celebration, through deep integration with Chinese traditional culture and taking advantage of festival hotspots, the brand of Kung Fu Panda has strengthened its popularity among parents and children and young audiences, and has gained more fans.

　　 1. Giant Po Appears at the Kung Fu Panda Exhibition in Xi'an and Shenzhen

　　 Xi'an: "Xia Lu Meets, Wonderful Yeah" Kung Fu Panda Exhibition First Landed in Northwest China

It's the 6th anniversary of Xi'an Joy City. When stepping into the first exhibition of Kung Fu Panda in the northwest, it's like coming to Po's bloody Jianghu in an instant! The 6-meter high giant A Bao parachuted into the scene, and the smart peach tree, A Bao's practice hall, and the five heroes' posts were scattered. The audience was able to follow the footsteps of the Dragon Warrior, punch in the classic scenes, and relive those exciting movie clips. There are more than one hundred official copies around, and Kung Fu Panda will be brought home for the New Year!

　　 Shenzhen: The 20th Anniversary of the "Treasure Spring, Adventures" MIXC welcomes Kung Fu Panda Exhibition

The giant 9-meter high sculpture of A Bao wears a big red robe, a Caifujun hat, and holds a golden ingot, implying a prosperous New Year and a long fortune! The Five Heroes, Shifu, and Mr. Ping also came together, and there are many activities such as surprise parade. We invite you to share the wonderful adventure with Kung Fu Panda and celebrate the Spring Festival of the Year of the Snake!

　　 2. Yabuli Snow Sculpture, Qingdao Liyuan Adventures and Multiple Scenes to Construct Innovative Consumption Experience

　　 Harbin: Kung Fu Panda Joins Hands with China International Animation Game Expo

Come to Harbin Yabuli to participate in an interesting Kung Fu Panda themed run, carefully carved Kung Fu Panda Snow Sculpture by clocking in, enjoy the Kung Fu Panda themed retail market with rich contents, experience the charm of Kung Fu Panda in multiple forms, and embark on a new Kung Fu adventure journey with the Dragon Warrior Po in the Spring Festival of the Year of the Snake!

　　 Qingdao: "Kung Fu Panda's Treasure Hunt in Xinchun Courtyard" on Dabao Island

The Dragon Warrior in the Spring Festival of the Year of the Snake and the Five Great Heroes came to "Bao"! Kung Fu pandas parachute into the century old Qingdao inner courtyard, enjoying great adventures and exciting adventures. The tide of food and folk custom blooms everywhere, Baodao Fugu New Year Prayer, Baodao New Year Atmosphere Lantern Show, Baodao Intangible Cultural Heritage Folk Custom Interpretation, Baodao Spring Festival Market, Kung Fu Panda takes you to unlock N kinds of novel experiences, and is popular in the Spring Festival!

In addition to the above activities, January 26 to March 31 Kung Fu Panda will also show up in the atrium on the first floor of the Qinhuai gift flagship store in Nanjing Confucius Temple to carry out the Spring Festival flash event in the Year of the Snake. At the same time, there will be many Kung Fu Panda themed cultural and creative exhibitions around.

Xu Xunguang, Vice President and General Manager of Global Products and Consumer Experience Business in Greater China, said, "The Chinese culture carried by the Kung Fu Panda brand has accompanied several generations of Chinese audiences. Every Spring Festival, we will focus on launching the latest brand activities and co branded products of Kung Fu Panda, and try our best to present Chinese consumers with diversified consumption experiences and high-quality product choices, so that Kung Fu Panda Po and his friends can celebrate the New Year together! "

As the popularity of the series of activities continues to rise, its influence continues to spread, which continues to help Kung Fu Panda in the domestic market. Let's hope that the Kung Fu Panda brand will continue its charm in the Year of the Snake and shine more brightly!