Charming Window: Only Hidden By Props.

　　 Defeat one's opponent by a surprise move

The purpose of the use of props is to better attract consumers' attention, and to make the display window taste infinitely and to highlight artistic effects. For some common clothes, the peculiar idea of props will attract. Customer The line of vision plays a vital role.

There is an underwear shop in the commercial street of Caesar Hotel in Las Vegas. It has a pair of huge wings behind the model props, making the props become beautiful angels, placing the center of the shop door, attracting the consumers' sight, so that people who do not buy underwear intention also come close to appreciate, so as to achieve the purpose of propaganda underwear.

The mystery here lies in the fact that if the underwear is displayed on the ordinary props, the area is very small with only three points. It is difficult to attract the consumers' sight from the distance by the product itself. The unique and graceful shape of the props is able to condense sight.

In a department store in Tokyo, Japan, models dressed in clothing are placed on stillness steps between up and down the ladder. Customers from up to down can browse the fashion of the model and get twice the result with half the effort.

　　 Stealth of props

The simplification of props becomes a trend. Even the props are invisible. They not only feel fashionable, but also highlight the quality of products and products. At the international fashion exhibition in South Korea, there is a booth specially selling silk scarves and scarves. The props used are simple lines drawing on transparent and crisp plastic moulds. After the contour is cut, the Nissl silk is hung on the top of the exhibition. The position of the props is in line with people's sight. The scarves are put on the shoulders, and the texture of the beautiful texture of the scarves is fully displayed through the support of the transparent invisible props.

One family Hat Shops use a similar iron lamp holder as a prop, placing beautiful hats on them, which are both creative and highlighting products. Beverly's famous shorts shop in the US uses a different stealth prop technique. Almost no trousers are visible, and the product is clear.

In the window of Japanese department store in Osaka, the head of the model is made of wire. The illusion of the head makes the customer feel fresh and avant garde, and makes the attention more focused on the product itself, which leads to a new fashion and Fashion Association.

　　 Unified props and pattern

The mystery of unified props lies in the full application of the "repetition is the memory" rule of thinking. The famous French brand LV, the window of Paris Champs Elysees street, has become the world leader. In the United States, Japan, Korea and China, almost the same form of props is used. This makes use of repeated techniques to make consumers remember their brand deeply.

With the same pattern as background, it can also play a role in deepening customer memory. Clothing samples of 1000 million, jacket is a collar, two sleeves, pants are two legs, not easy to distinguish. This requires the design of beautiful patterns or LOGO to help memory. Through the pattern, consumers can remember your brand. American and Japanese window displays use this technique to design a decorative pattern that is used repeatedly in the back of the window. It is indeed an ingenious way to impress people.

Italy Milan, Las Vegas commercial street EMILIO PUCCI store and Nagoya underground shopping mall all adopt this technique.