Vietnam'S E-Commerce Market Will Double In 2015 Than In 2013.

Despite the rapid development, the total value of merchandise sold by the online retail channel is only 0.1%~0.2% of Vietnam's total retail sales, far below that of Southeast Asia and the rest of the world.

However, Vietnam's population structure is very young, its acceptance of e-commerce is very high, and the development trend of Vietnamese electricity providers is irresistible. Now it is becoming a hot investment field of foreign investment.

According to foreign media sources, e-commerce has more and more influence in the world, but many shops in Vietnam haven't made full use of this new sales channel, and have not even set foot in this field.

90% of the net order is cash payment after delivery, and only 10% of the orders are paid through internet bank and credit card.

When issuing credit cards issued by Vietnamese domestic banks, they will encounter more problems than international credit cards, which makes many Internet consumers hesitate to worry about payment when they are ready to place orders.

About 40% of the retail sales revenue is concentrated in clothing, textiles and

And the other 60% comes from electronics, household products, utensils and food.

The age of online shoppers is at the age of 22~40, mainly from large provinces and large cities.

Vietnam's main purpose of online shopping is to find cheaper goods than physical stores.

This consumption habit runs counter to the situation in developed countries.

Consumers in developed countries are shopping online to enjoy convenience, and the selection of bargains is not their sole purpose or main purpose.

In addition, in the mature market, some well-known brands only opened the network retail channel, but did not operate any entity shop.

Although Vietnam's e-commerce market has shortcomings, its development momentum is irresistible.

According to Bizweb, an e-commerce consultancy, Vietnam's electricity market value will double in 2013 in 2015.

EuroMonitor predicts that Vietnam's Internet users will account for 43 million of the total 40%~50% in 2016, which is considered to be the "golden ratio" for investors to enter the electricity market.

Besides,

Consumers generally use smart phones, tablet computers and other mobile devices for online shopping.

According to Epinion, a market research firm, in 2013, 50% of Vietnam's Internet users had the habit of shopping online. It was hailed as the "Southeast Asia Amazon" e-commerce platform, and Lazada also entered the Vietnamese market.

Alexandre Dardy, President of Lazada, believes that the future trend of consumption will be online shopping through smart phones, and the younger generation's consumers like this way best.

Vietnam has the second fastest growing smartphone user in the world.

Such a fast growth rate is undoubtedly conducive to the expansion of electric business enterprises in Vietnam through the development of mobile APP.

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FPT Shop, Nguyen Kim and The Gioi Di Dong and other large Vietnamese traditional retailers have begun to invest more in developing online retail businesses and have made remarkable achievements.