Sales Fell Sharply, C.Wonder Announced The Closure Of All Stores.

U.S.A Fashion accessories Retail brand C. Wonder suddenly announced that it would close all the remaining 11 stores in the US, and 100 employees at New York headquarters would be fired. Harlan Kent, chief executive of C. Wonder, explained that it had tried to improve the company's status through discounts, but it had no significant effect.

An unsigned Sales Assistant at the New York headquarters said the company plans to stop the remaining 8 stores outside Manhattan island in the next 2 weeks, and the remaining products will be disposed of in the three outlets of C. Wonder's Time Warner Center, SoHo and Fifth Avenue.

The US media has reported the development of C. Wonder in recent years.

In October 2011, New York's 7200 foot C. Wonder. Boutique Practice.

In the autumn of 2012, founder Burch said it would concentrate all its resources and efforts on two brands: C. Wonder and Monika Chiang. To this end, we have suspended two new brands that have been prepared through Burch Creative Capital: Electric Love Army and Number 9 Christopher;

In February 2013, Boston based investment company Fidelity (Fidelity International Investment) acquired a 10% stake in C. Wonder, according to people familiar with the matter. At that time, the company valued it as high as $350 million, and the fund invested $35 million.

In November 2013, BuzzFeed reported that C. Wonder plans to close 20 of its 32 stores and focus on wholesale business. With the departure of many senior employees, many management people began to question the correctness and effectiveness of the plan.

In November 2014, staff of Burch Creative Capital denied that they would close all C. Wonder stores and explained that they would start wholesale business.

According to the company's internal management, the news of Monday's closure even made executives feel confused and shocked. According to the feedback from shop assistants of C. Wonder, the location of general store sales is actually good enough. A C.Wonder employee said that it was precisely because the management was too slow to solve the problem in advance that it led to total closure.

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Burch also has as many as 35 investment projects. After closing, it is estimated that he will have more time and energy to run different portfolios, including: BaubleBar, his daughter's brand Pookie. Sportswear brand Louisa, Five Below, Solid & Striped and other non fashion brands.

It is reported that the fashion retailing industry is becoming more and more competitive recently, and the sales performance of teenager retailers Abercrombie & Fitch and Aeropostale has declined. The US brand Wet Seal has been forced to shut down due to bankruptcy; Macy s, chief financial officer of Messi department store, has to show that customers spend more on cars, electronics, home furnishings and health care products than those sold in shops.

　　 About C.Wonder

In 2011, C.Wonder was founded in the controversial environment by Chris Burch, a deep professional. He co founded the famous designer brand Tory Burch, with his ex-wife.

The birth of C.Wonder was controversial at the beginning, mainly because many of its products were similar to the style of Tory Burch, but the price was much cheaper. This has also been Tory Burch himself accused C. Wonder plagiarism. The product of C. Wonder has the characteristics of College style and bright color. This is also the reason for its fans' love. Reese Witherspoon, Jennifer Lopez and other stars are also one of their fans.

The latest fashion accessories companies mentioned by Morgan Stanley recently put C.Wonder and Michael Kors, Coach, Tory Burch, Vera Bradley and other fashion industry giants together.