Technology Of Merchandise Display Helps Clothing Management

1, combination of right and left, attracting

It's a skill for placing merchandise.

Generally speaking, when customers enter the shopping mall, the eyes will automatically shoot first to the left side, then turn to the right side.

This is because people look at things from the left side to the right side, that is, to look at the left side impressionistic, and to look at the right-hand things in a steady way.

Many shopping malls have noticed the characteristics of ergonomics abroad.

Using this shopping habit, the attractive items are placed on the left side of the shopping mall, forcing customers to stay, so as to attract customers' attention, give full play to the role of the left side of the shopping mall, change unfavorable factors into favorable factors, and promote the success of commodity sales.

This method is widely used abroad, but in some shopping malls in China, most of the goods are unconsciously, lacking scientific basis, and less considering the characteristics of customers' shopping.

In fact, the Chinese characteristics are more prominent in other aspects, such as walking to the right side, having a sense of stability; eating with the right hand, forming a fixed position.

In the eyes of the people, the right side is safe and stable.

Therefore, the operators in the market can make full use of this feature and give customers different effects to attract customers' attention by placing different positions.

2, relatively fixed and regular changes are also the knack of placing goods.

From the point of view of customers, most of them prefer to store goods relatively firmly.

In this way, when it once again patronize shopping malls, it can reduce the time to find products and improve customer shopping efficiency.

In view of this psychological characteristic, the shopping mall may place the articles in a fixed place to facilitate customers to choose and buy.

But in the long run, it is easy to lose customers' attention to other products and produce an old and dull feeling.

So it can also be

After a period of time, the goods on the shelves are adjusted so that customers can be attracted by other items when they are looking for the items they need again, and at the same time, they will feel refreshing about the changes in the shopping malls.

However, if this change is too frequent, it will lead to customers' disgust. They think that the shopping mall lacks scientific arrangements and is chaotic, moving all day, and then produce a restless mentality.

Therefore, the fixation and change of commodities should be relative and adaptive.

Generally, it is advisable to change once a year.

3.

The distance between them is also a kind of art for goods store operators.

At present, many shopping mall counters sell goods and take a unified payment method at the cash desk.

This is a measure to facilitate financial management, and it also has more important significance.

Sometimes people enter the mall more than what they expected to buy, which is due to the deliberate placement of goods on the psychological impact of customers.

Shopping malls can design a variety of long shopping channels to avoid shortcuts to checkpoints and exits.

When customers walk around to look at or look for receipts, they may see other items that cause purchase desire, so the locations of the cash registers in the shopping malls can be located at a distance from the commodity, so that customers can make payments while they are attracted by other commodities and produce desire for purchase.