New York Fashion Week To Buy Made Fashion Week Fashion Festival

2015 autumn and winter February

Has entered countdown, Mercedes Benz recently announced that this will be the last time the brand name sponsorship.

Perhaps to boost the confidence of the outside world, WME-IMG, the host company of New York fashion week, revealed that the acquisition of Made Fashion Week, another fashion festival in the city, has entered the final stage.

The prestigious "Mercedes Mercedes New York Fashion Week" is easy to ignore New York's other avant-garde fashion week -

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Made, which was held in 32 fashion shows and designers' conferences every 2009, was established in 2009. Today, the hot brands in fashion industry, such as Schouler Alexander, Wang and Altuzarra, have held a show on this fashion week.

In 2009, Jenne Lombardo, Mazdack Rassi and Keith Baptista three people founded Made Fashion Week. The venue was chosen in the new fashion landmark of New York, Milk Studios in the meat reservoir area and nearby Week, which aims to give better opportunities to newcomers.

Fashion Week hosted by IMG at Lincoln Center, although the stars are shining, the high cost of site rental and other shows cost the new generation designer brand.

"Generally speaking, designers spend 75 thousand to 500 thousand dollars or even higher on fashion shows."

Keith Baptista, one of the founders of Made Fashion Week, told the media in 2011 when she accepted the women's wear daily. "While in Made, venues, lighting, makeup and sound are free. The only thing that designers want to spend is to hire live musicians, models and hairstylists."

Another founder, Mazdack Rassi, was asked whether Made was profitable. He replied, "all sponsors' funds are used for designers and the whole project. We have never been a profit model."

Since September of last year, the company that withdrew the sponsorship of New York fashion week is still the chief sponsor of Made Fashion Week. Besides, Made's sponsorship list includes Maybelline, the Wall Street journal, Lexus and Messi's department store.

In the same city, although the founder of Made thought the two sides were "different in nature" and had no "competition", in fact, the two opponents of IMG and Made had robbed designers and sponsors resources in the past.

New York fashion week has also been quite uneven in recent years. As the sponsor of New York fashion week, IMG set up tents and

The damage to the environment of the Lincoln center in the venue was kicked out of the Lincoln center by the Supreme Court of New York last December and needs to be re searched.

Prior to this, successive losses of big sponsorship such as Mercedes Benz and Mercedes Benz.

Therefore, the acquisition of Made by IMG is full of the meaning of holding together to keep warm.

If successful, New York fashion week in September will change the previous "separation" situation and merge into a truly unified New York fashion week. The three founders and owners of Made will still serve as consultants.

This will be a complementary combination of media and designer resources, which may help New York fashion week to further enhance its influence.