Under Armour Hand In Hand HTC Jian Health Tracking Market

HTC, a smartphone maker, announced a hand in hand to the US movement, according to foreign media reports.

Under Armour will develop a series of health tracking equipment.

HTC CEO Zhou Yongming said in a statement: "mobile innovation has completely changed people's lives in recent two years, and has made our connection with the world unprecedented.

Now we want to help people to have closer ties with themselves. "

According to foreign media reports, HTC, a smartphone maker, recently announced its intention to join hands with the United States.

Brand Under Armour, will develop a series of

。

HTC CEO Zhou Yongming said in a statement: "mobile innovation has completely changed people's lives in recent two years, and has made our connection with the world unprecedented.

Now we want to help people to have closer ties with themselves. "

History of Under Armour company

This very successful company was founded in 1996 and was founded by Kevin Plank, a former Maryland football star.

Tired of the painful feeling of TEE sweaty after finishing the sport, Kevin Plank invented a material that allows athletes to keep their body fresh and light in vigorous exercise.

Then he immediately persuaded two college football teams in the hot climate city to buy his equipment: Georgia Tech (in the humid Atlanta) and Arizona (near the Phoenix City near the desert).

Then the NFL team Atlanta Falcon wore the equipment of this brand.

Since then, the number of teams that choose UA equipment has been increasing, which includes more than half of NCAADivision 1-A football teams.

At the same time, the company also designed and manufactured many equipment for other sports.

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The headquarters of Under Armour 's are in Baltimore.

In 2003, the company began to do the advertising on the theme of warriors. Their slogan was "We must protect this house".

In 2004, Under Armour designed the uniforms for the Maryland turtle football team, and distributed the advertisement mainly based on coach Ralph Friedgen.

In November 18, 2005, UA held an initial public offering.

In the first day of trading, UA created the second highest first day increase in history, with its share price doubled from $13 to $26.

In December 2005, UA announced a 5 year contract with the Auburn University sports team, and UA became the official supplier of the university sports team.

In March 2006, UA signed a similar contract with Texas Polytechnic University and Southlake Carroll High School football team.

In August 2006, UA and Nike joined Reebok in becoming the three official footwear manufacturer of NFL.

In February 2007, UA reached an agreement with MLB Chicago Cubs Chicago cubs. The cubs allowed UA to place advertisements on both sides of its home court.

"This is the first time a bear has allowed advertisements or any markings on the outdoors.

Jay Blunk, the marketing director of the team, said that many companies contacted them about placing advertisements on the venue, and he said UA was the best choice.

In April 2007, the University of South Carolina signed a contract with UA for 6 years worth 10 million 800 thousand US dollars.

The contract stipulates that UA is the official sporting goods provider of the South Carolina football team, and UA is responsible for providing clothes, jerseys and sports shoes.

At the same time, the team coach Steve Spurrier will probably become the spokesman for this brand.

UA this brand has gained popularity abroad.

They set up a European headquarters in Amsterdam.

Britain, Canada, Europe, Japan, Australia, New Zealand and South Africa have all become the targets of their development.

In May 2007, at a recent shareholders' meeting, CEO Kevin Plank announced a new marketing strategy: "Team Girl", aiming at the female sports market.

At the same time, he also announced the expansion plan of sports shoes department far away from 2008.

In March 9, 2011, Under Armour signed a 5 year contract with Tottenham Hotspur for a total of 50 million pounds.

From the 2012-2013 season, the first team and reserve team will provide jackets, competition suits and other professional sports equipment for the Spurs.