European Brands Such As LV Sweep Luxury Brands List

　　 European brand It seems that there is a very strong appeal in the online space of luxury goods, leaving only a little for the United States. In the analysis of more than 95 million social media around the world, luxury brands are mentioned. As of September, the NETBASE solution company, headquartered in the social media analysis company, said that its top 10 brands in the "brand passion report" did not have the US brand, only Coach got the top 15, while Coach also dropped 5, although it performed better in the US consumers, and dropped to tenth place.

In the global rankings, Louis Vuitton Chanel rose 3 to third and Burberry ranked fourth (apple is not a fashion brand, ranking second). Herm s dropped one to fifth, Gucci dropped 3 to sixth, and the top sixth in 2013 dropped 7 to eighth. Louis Vuitton Mo t Hennessy - independent of Louis Vuitton and Mo t Hennessy (No. 38) - slipped to ninth place, while Christian Christian ranked tenth.

Prada fell 4 to 11. London's Wild Swans surged from 13 to 212 a year ago, while Jimmy Choo rose 11 to 14, while Armani rose 6 to 23, partly thanks to the rise from 35 a year ago to No. 1 in Britain.

The study analyzes the frequency and intensity of online reference - whether it is ordinary consumers, blogs or other media sources - whether the feelings expressed are positive or negative.

Therefore, although Apple Rose 7 to second, its iPhone jumped 5 to 7, and the negative atmosphere of the company's online overall discussion atmosphere, despite its overall perception as a luxury brand, and as a hot topic of social media. Its iPad dropped 2 places in 2013, but it was in the 28 place.

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"For brands, participation in social dialogue, understanding and measurement of social commentary on the company and its products is critical," said NETBASE chief marketing officer Pernille Bruun-Jensen, noting that the rise of Wild Swans could be attributed to luxury handbags in London stores. Wild Swans focuses on Scandinavian fashion and household products. According to Bruun-Jensen, Liebeskind Myrthe handbag has won the largest online dialogue in 2013.

In addition to Coach, the top 45 fashion brands and retailers in the United States include Michael Kors (down 5 to 16), Tiffany (unchanged in 19). Neiman Marcus (Rose 17 to 36), Saks Fifth Avenue (down 9 to 37), Barneys New York (soaring 98 to 44). It dropped 6 to 24.

Apart from apple, the list of non fashion brands in the United States has a number of cars (down 3 to twentieth) and eBay (22 to 27). After the Mercedes Benz (12 place) and the (17), but ahead of the car brand, such as Nissan (31), Jaguar (33), Acura (34), (39), car (40), ((41) and Daimler (42)).

NETBASE emphasizes that in this study, consumers are left to decide what constitutes "luxury goods". Moreover, in some markets, consumers may think that a brand is in a luxury category, even in the domestic market or elsewhere.

The fear of dealing with cottage products such as Amazon and Rolex is likely to result in the decline of several brands such as Amazon. NETBASE pointed out that in the brand mention, the word "fake" appeared above 5%.

If the online attention to counterfeit goods is high, then it clearly reflects people's attention to the price of luxury goods. Based on the reviews of luxury brands online, in the US and the UK, the top reactions were "love", "best" and "great". The most negative reactions were "can't afford" and "stupid." In the negative reaction, "disappointment" is the seventh place in the United States, there is "hate", ranking sixth in the UK.

Not surprisingly, handbags are the most prominent luxury goods online shopping. Whether buying at home or abroad, online or non online -- the growing appetite of Chinese consumers for these products and other luxury goods is also a highlight of online discussion, NETBASE said.