"She" Is The First Productive Force, The Future Of The Electricity Supplier.

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The research report is also increasing, whether it is the Chinese women's report before Baidu, or the Research Report on Asian women's online shopping released by EIU, a joint venture with vip.com economist. It seems that the fact that women have changed is a fact that can not be ignored: a more independent, richer and more powerful "she" is becoming a "ruthless character" in our life.

For the electricity supplier, these findings are likely to change the pattern of the electricity supplier, because those vertical electric providers that gather a large number of female consumers are likely to stand out in the future competition.

Don't believe it? Let's first look at what the economist's "rising Asian women's online shopping power" says.

If it was a man's world before, then with the advent of the "women's money" era, the new Asian women could be more and more rich.

The report shows that women in the "money age" are financially independent and full of confidence: 43% of women are in top business positions, 48% have their own credit cards, 67% have their own bank accounts, 83% have contributed to household income, and 15% have paid for partners online shopping.

The rise of the "feminist power" also indicates that women have a more powerful voice for family spending: the right to buy clothes and cosmetics is 88%, buying 85% of household products, 84% of leisure travel, and 69% of maternal and child products.

The rise of "goddess consumption" shows that "she" loves her family, loves herself more and is willing to pay for "beauty": 62% of the women surveyed buy online for themselves, while 41% also buy online for their families, and 63% at least once a day.

This series of data shows that the development of e-commerce has led to market segmentation.

With the improvement of women's economic and social status, the consumption and economic power generated by women also presents a unique economic phenomenon.

From the point of view of the industry, the demand for "women's economy" for women has changed the setting of new products, and has also had a greater impact on actual sales.

Insiders pointed out that "her economy" will make important contributions in the future direction and O2O.

Traditional Asian women are reserved, selfless, selfless, and hardworking for their families.

The new Asian women are subverting people's traditional cognition.

63% of the women browse the Internet at least once a day, 67% of them buy more online than their partners, 48% feel that online shopping is her favorite pastime, and 40% of them regularly "lose money online" with their girlfriends.

And the dual identity of Asian female "career elite" and "housekeeping expert" is: whenever they go to work, work or even bed, they are buying online whenever and wherever they want.

78% of them went home to buy computers, 70% used mobile terminals at home, 28% used computers in offices, and 20% bought mobile phones in the company.

With the development of mobile Internet, a strong mobile terminal has derived a group of "late buying bed families", and 28% of women tend to buy online in bed in the evening.

Observing this set of data is not difficult to find that stimulating shopping, addictive shopping and fragmented shopping have become the obvious characteristics of women's shopping.

When shopping online, female consumers often have the idea of shopping but have no definite product targets. They may be just browsing around in the process of browsing the shopping website, but in the end they always "return to the full", and almost all female consumers feel this way.

In contrast, men are more targeted and less likely to be suddenly aroused.

When online shopping is stimulated and addicted, it means that online shopping is bound to become a "losing journey".

In the future, women will dominate the trend of online shopping industry.

In the eyes of women, what kind of electricity supplier is worthy of love? The survey found that the Top 3 factors of female online shopping are: quality (83%), price (83%), authentic product (82%).

In July this year, China's first online sale industry report released by Erie pointed out that Tmall, the traditional B2C based Jingdong and vip.com based on sale were the three major formats of China's contemporary electricity supplier.

In these three models, the bazaar and the traditional B2C are characterized by rich and normal sales of goods, while vip.com's "online sale" mode is dominated by "selected brands, deep discounts, limited time rush purchases and genuine guarantee".

From this Asian women's survey report, we can see that "her economy" is becoming an important part of the social economy.

Domestic electricity providers focus on many women's economies. The reason why vip.com first proposed "love her" and "she" was derived from its own research and excavation of a large number of female data.

And vip.com's focus on sale mode can also better match the "price, quality and authenticity" of women's online shopping. "Selected brands, deep discounts, limited time rush purchases, genuine warranty" initially guaranteed women's consumers to enter crazily, and when the test extended to mobile terminals, the characteristics of fragmentation time shopping were enlarged.

Because of this, vip.com's female membership has reached 80%, creating more than 70% of the repeat purchase rate, contributing nearly 90% of sales.

Obviously, the arrival of "her era" and "her economy" show that women are becoming an important force in the online shopping industry to dominate the future development trend.

If we want to satisfy her desire for continuous shopping, we need to continue to exert power in user experience, product quality and mobile end.

Vip.com has become the leader of today's e-commerce "her economy" through continuous mode innovation, improving consumer experience and mining big data for women.

Using the famous American business website Amazon CEO Bezos's famous saying, "the electricity supplier research is not only a business, but also the psychology behind the business."

Once the woman's shopping features and needs are caught, what catalyst will be brought to the new orgasm for the electric business? Let's wait and see!