Talking About The "One Step Away" Of O2O And The 700 Million Dollar Financing From The US Group

How much has determined their position on the battlefield, this battlefield is the layout of BAT, Baidu bought glutinous rice and Ali to invest in the US group, Tencent shares the public comment, in addition, there is also a comment on the $80 million investment hungry, this inextricable relationship is due to the attraction of the O2O market.

Tencent has done something about people and people, and Baidu has done something about people and information.

People and goods have been done. However, people and services have become the most popular areas in the Internet and mobile Internet. In recent years, 58 cities and Ganji networks have launched the mobile O2O business.

Some people say that 2014 is the first year of O2O, is it a little late in the first year of the year, O2O has already had this matter, but in 2014, O2O started a lot of business. A beaver family activated the nail industry, and also did cleaning, car washing, maintenance, take out, sell vegetables, ducks and so on. In short, you can imagine the O2O business has begun to stir up trouble.

The first two days, listening to the radio, said there was a O2O women's group.

This word is too extensive, not only entertainment combination play O2O, in 2014 Wang Feng's concert is also engaged in O2O mode.

But O2O is not a cure for all kinds of diseases, nor is it too much to catch up with. The failure of Ding Dong District will make us relearn the community O2O, the rice unification network, the love day rents, the thousand products network, etc., which used to be a sight for a while, but losing the Mai Cheng City has its own reasons.

Financing capability is the most important. The breakup of capital chain is one of the important reasons why a few businesses can not go on. But financing is not a simple matter. Investors will pay for it. The core is that your business model has room for imagination.

A business field is strong enough, and the latter is very hard to get the favor of the capital. Then some entrepreneurs have no chance. There are opportunities for making money. But in the market of O2O, it is more difficult to make quick money. Take the takeaway, you have made a takeaway brand, do you do the meal yourself or go to the restaurant to pick up the bill, the two are slightly different, but the express cost is solidified. Slowly, you find yourself doing business as a takeaway.

So can O2O still start business?

The answer is yes.

Although this round of people has fused 700 million dollars, they are all good at the field, enlarge their own resources, do the market segmentation, cut into the O2O to start from the local service, do a good job of copying the template quickly, and the capital is a project that can expand rapidly, and there are many opportunities.

The rich and capricious American regiment, which is subsidized very much, makes small partners go out every day.

Rich! Capricious!

Nowadays, O2O brings people closer to service. It seems that many models are solving the problem of "one step away".

First, the most convenient: the convenient question is our comparison in various experiences. Is the service experience you have to surpass your opponent? Why can you raise 700 million of the money? It's easier to use the taxi software than the traditional car phone.

But in the same taxi software, how can you stand out and let the user choose you? This is the "one step away" in the details between you and your opponent.

Second, trustworthy: Recently, we have observed some O2O brands, many of which have produced the word "trustworthy", which means that the platform hopes to convey to users that they are trustworthy. Only trust users will choose your platform to communicate and trade. Just like our community's mothers are also used to using the community O2O to sell vegetables as well, from vegetable market to O2O platform, because try to bring trust, this has word-of-mouth effect.

Third, the high frequency: O2O business can not be done well depends on whether you choose the direction of users to use high frequency, such as you have to do micro property, put the property fee on the platform, there are more property company resources, paction process is more convenient, brand is worthy of trust, actually flat platform value is not big enough, who can pay the property fee every day?

Fourth, easy to spread: to do their own marketing can be triggered automatically through a paction, such as drops of taxi after the same red, maybe you will say that this is because there is a Tencent support, it is indeed necessary to contact, but after consumption triggers user sharing, or bring into the new marketing activities also need O2O platform to consider, O2O consumption is the scene, and there are natural marketing elements.

It's not a lot of wordy. A little bit of thinking raised by $700 million will help O2O entrepreneurs. O2O is a big dream. Many people are benefiting from this circle, so practitioners increase their income and subvert traditional business. But this step is not far away. As long as we are willing to step out, we can understand O2O, and those who are in O2O are full of motivation. But when we fight with a strong financial force, this step needs to be strengthened.